McDonalds Project

I. Cultural analysis

1.1 Introduction

McDonald's fast food restaurant is one of the largest franchises in the United States as well as aboard. There are more than 32,000 McDonald's restaurants serving in 117 countries. More than 75% of McDonald's restaurants worldwide are owned and operated by independent owners.

1.2 Brief discussion of the country’s relevant history

In 1206, Chinggis Khan (also known as Genghis Khan) founded the Mongol Empire, the largest empire in history. In 1227, after Chinggis Khan’s death, the Mongol Empire was subdivided into four kingdoms. In 1260, Chinggis Khan’s grandson, Kublai Khan, ascended the throne of one of the four kingdoms that encompassed present-day Mongolia and China. In 1271, Kublai Khan formally established the Yuan Dynasty. The Yuan Dynasty was the first foreign dynasty to rule all of China until it was overthrown by the Chinese Ming Dynasty in 1368. In 1921, People’s Revolution won in Mongolia with the help of the Russian Red Army and thus Mongolia became the second socialist country in the world. After Bogd Khan’s death in 1924, the Mongolian People’s Republic was proclaimed and the first Constitution was adopted.. In March 1990, a democratic revolution that started with hunger strikes to overthrow the Government led to the peaceful renouncement of communism.

1.2 Geographical setting

A. Location

Mongolia is a landlocked country in Central Asia and East Asia, located between China and Russia. The terrain is one of mountains and rolling plateaus, with a high degree of relief. The total land area of Mongolia is 1,564,116 square kilometers.

B. Climate

Mongolias climate can be described has highly continental dominated climate with warm summers and long, dry and very cold winters. Known as "the land of blue sky", Mongolia is a very sunny country and has usually about 250 sunny days a year. Average temperature in most of the country is below zero from November to March and close to it in April and October. Winter nights of -40°C are common most years. Summer extremes reach as high as +40°C in the Gobi Desert and +33°C in the capital Ulaanbaatar.

1.3 Social institution

A. Family

Family law in Mongolia provides for marriages based on free consent, enshrines equality in family affairs, and establishes 18 years as the minimum legal age of marriage for both men and women. 1 The United Nations reports, based on 2000 data, that 3.6% of girls between 15 and 19 years of age were married, divorced or widowed, compared to 1.3% of boys in the same age range. In 1979, 15% of girls aged between 15 and 19 were married, divorced or widowed, which indicates