Megastores Case
Essay by Ana-Maria Strachină • February 20, 2017 • Coursework • 1,882 Words (8 Pages) • 1,054 Views
Assignment Megastores Kotler, Chapter 8, 9, 10 & 11[pic 1][pic 2][pic 3][pic 4]
Timetable:
Finalize together in 24 hrs and upload (by one group
member) the group report (this document) for grading
to your Class BB/dropbox (100 pts = max score).
Groups of 4 to 5 :
Product Life-Cycle Strategies
• Group 1: Jumbo
• Group 2: Prenatal
• Group 3: Big Bazaar
• Group 4: Etos
• Group 5: Blokker
• Group 6: BCC
• Group 7: Xenos
• Group 8: Intertoys
• Group 9: Kruidvat
BE AWARE THAT THIS IS NOT
THE GROUP ALLOCATION !!!
THE LIST ONLY INDICATES
THAT THERE WILL BE A GROUP
VISITING ONE OF THESE STORES
NUMBERED 1 THRU 9.
Class : 1IBMS-D Your normal MKT group No. 4
Teacher: Mr. Meulens Your Megastore Test Group No. allocation: 3
1. Rihards Krupinskis
2. Ana-Maria Strachina
3. Zwiad Apfkazafa
4. Zenat Anwar
5. Nick de Groot
6. Cassandra Zapata
DO NOT MAKE TOO MANY NOTES IN THE STORE AND DO NOT GET INTO TROUBLE WITH THE STORE SECURITY!!
Introduction | Growth | Maturity | Decline | |
Q 1: Find a clear and specific product example for each these stages of the product life cycle** |
Vegetable cutter. (Groentesnijder) | (Robijn) Laundry detergent |
Christmas lights | Wool Yarn |
Q 2: Try to give a professional argumentation for your choice | The product is new introduced in the shop, has low sales because of the high cost, and has no competitors since it’s the only product of that type in the shop. | This product fits with “growth” because it has good rapidly rising sales and is well known by the customers. It is of good quality and the price is average, thus resulting in a lot of buyers. It’s a product that is always available in the Big Bazar store and has growing competitors. |
| The product has low costs, but the sales keep declining since it’s not used as often as many years ago. And basically, the profits are going down. The main customers are old people. |
Q 3: For each product, define the 3 levels of the product: Core benefit Actual Augmented | Core benefit: It makes cutting vegetables easier. Actual: The product is easy to use to cut vegetables and really reliable since it uses no battery to power the blades. Augmented: Standart warranty, no other benefits offered such as installation or free delivery. | Core benefit: Effectively cleaning laundry, tailored for specific cleaning purposes Actual: Popular brand with loyal customers, attractive design and packaging, good quality product with effective features for low price Augmented: no benefits offered, such as a warranty, free delivery, installation, maintenance | Core benefit: decoration for Christmas: lightens up the mood Actual: Brand name: HPL, quality low since it’s made in China; packaging appropriate for said product; features: round, shiny. Augmented Product: warranty given just like any other product. No extra warranty available. No after sales service, delivery, or product support. | Core benefit: Making clothes, blankets, carpeting etc. in your own way in your own style. Actual Product: Clothing, Pillows, Blankets, Bedding, Carpeting, Hats, Scarf and many more. Augmented Product: It’s an easy and cheaper way to make all of these things when normally you will have to pay much more money for the actual product. It can also be very entertaining since it’s something that keeps you busy. No warranty offered, no free delivery. |
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