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Michael Dell - the Ceo of Dell Computer Corporation

Essay by   •  August 15, 2011  •  Case Study  •  695 Words (3 Pages)  •  1,871 Views

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Michael Dell--the CEO of Dell computer corporation

1. Introduction

Michael Dell is the founder and CEO of Dell computer corporation that is the world's largest direct computer company. He is also the youngest person ever to head a Fortune 500 firm. And he is the longest-serving CEO in the computer industry.

Michael Dell is clearly a genius in the computer world and business field. At age 13, he got a knack for taking apart the motherboard of his Apple II computer; when he was a senior in high school, he began to show his talent in business. He sold so many newspapers subscriptions that he was able to pay cash when he bought a BMW; In 1983, at 18, as a freshman at the University of Texas, Austin, Dell started selling custom_ made personal computers and components out of his dorm room; A year later, with $ 1000 in startup capital, he set up his business and dropped out of university. The day his former classmates were graduating, his sales had already hit $ 70 million a year; At 33, the visionary CEO of Dell Computer is at the pinnacle of the entire PC industry. Today, he runs the second largest (after the HP_ Compaq merger) and still fastest growing PC maker in the world with a market capitalization of well over $ 100 billion. What is more, his revolutionary insights into business processes provide invaluable lessons for many other industries as well.[1][1]

2. What qualifications or achievements make him as a leader.

(1) He knew his goal clearly and unwaveringly focused on it. When he was a freshman in college, Michael Dell declared that he wanted to beat IBM. In the following years, he started his own business and achieved his goal unceasingly, no matter what difficulties he faced with. Today, Dell company revenues are about $ 7.8 billion a year. He has passed IBM in annual sales, and is closing in on industry leader Compaq.

(2) He has strong sense of innovation. As a successful entrepreneur, he is fond of doing something new and takes a risk and works hard to make them work. He also cherishes difference and thinks difference can breed innovation. He hired a diverse work force in his teams with different angles on problems.

He dares to change his position and do something new. When he saw opportunity ahead that selling custom__ made PCs and components was very profitable, he made a decision to drop out of university and started his own business. Dell's sense of innovation makes him hold lots of number 1 record in computer industry. Dell was first in the PC industry to pioneer high-quality, low-cost, direct selling model to end_ user. He was also a pioneer to use the World Wide Web to sell products. His company now sells approximately $50 million worth of products on the Net daily, making it one of the world's largest Windows-based

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