Neutrogena Advertisement

Neutrogena Advertisement

In this advertisement by Neutrogena skin care, the author and creator is Neutrogena, a skin care company, recommended by most dermatologists, ranked #1 amongst dermatologist, and has been copyrighted in 2010. Also has created a product named "Continuous Hydration-Night". The author is very assertive and confident in the advertisement. Showing facts that Continuous Hydration-Night is superior to the competition, "Clinique-Moisture Surge". The author explains its effectiveness in a very factual manner. The facts are used to attract the logos side of the advertisement-because it would be silly to pick a brand that has clearly been over run by a product that can do twice of what product A can do. The author used a fact and figures technique along with inferiority to persuade the audience. The author intended the reader to be persuaded that Continuous Hydration-Night was ultimately superior to Moisture Surge. Not only in effectiveness, but in price.

Words and images were used in this advertisement. A visual of the ad was used, 2 charts/graphs, and facts. The choice to put bold words stick out immediately and get the audience's attention on the longevity of the product and it's price. The charts/graphs used provided factual information that appeals to the reader's logos. The distinct change in color of the brand Neutrogena sticks out on the white background with blue lettering. If images were the only visual texts used, the advertisement would have many unanswered questions. There would be no brand, no information pertaining to the product, and no words to catch the attention of the audience. But if only images were used it would catch some attention due to the unorthodox way of advertising a product. The words that accompany the visual text are bolded to call attention to the effectiveness of the product, which is twice as long as the product behind it. It is also there to ease the audience's wallet by stating the product is half the price of the product being covered in the picture.

The advertisement is aimed toward women, or people in general who want to maintain or improve their skin's health. The audience ranges from youthful to aging. The author is confident the belief that skin is very important is all-inclusive. The visual text creates a sense of efficiency and confidence that the product will perform. Also it creates the sense that the Neutrogena product is superior to the Clinique product. The visual text of the advertisement sends a very positive, confident vibe to the audience who might be optimistic about the product efficiency. It can also send a negative vibe, for example, if you are an executive of Clinique and you see an advertisement bashing your brand.

The advertisement's argumentative purpose is to convey to the audience that Continuous Hydration-Night is superior over Moisture Surge.