Nokia Innovation

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Contents

Introduction to the company        2

The Objective        2

The Vision        2

The Business Model        3

Nokia’s businesses in 2016        3

Nurturing a culture of innovation        3

Price VS Quality        3

Nokia USP        4

Nokia – the best Value Offer        5

Nokia – from a Customer’s Point of View        5

From Microsoft to Nokia        5

Innovation at Nokia        6

Customer Satisfaction        6

Structure, System and Processes        7

Customer Interaction Points        7

Nokia Marketing        7

Nokia Ecommerce        8

Strategic Alliances/Partnership        8

The Product Lineup        9

Future Outlook in Pakistan        10

Introduction to the company

HMD Global, branded as HMD, is a Finnish company affiliated with Nokia. Operating since December 2016, the firm develops and markets smartphones and feature phones under the "Nokia’s" brand name. The company has exclusive rights to the brand for mobile phones through a proper licensing agreement. It was created by inheriting Microsoft Mobile's feature phone business, which was sold by Nokia in 2014. They are in a "close partnership" with Google and use the Android software on their smartphones, whereas on their feature phones the Series 30+ platform is mainly used. Google provides them the pure Android which makes them distinct from other phone manufacturing companies. The main business is to develop phones and tablets for the consumers, from where to develop them, how to partner with other firms under the brand name Nokia is the real innovation Nokia has been doing in recent times. Partner and do business is the new way of innovation

The HMD brand is only used for corporate purposes and does not appear in advertising, whereas the name Nokia Mobile is used on social media and wherever you meet their phone.

The Objective

Nokia is known around the world for its history of innovation, including in mobile phones. As the new home of Nokia phones, HMD is on the way to write the next chapter for these products as per their customer promise. HMD plans for its future Nokia branded smartphones and tablets to run on the Android operating system, uniting one of the world’s iconic mobile brands with the leading mobile software and app development community.

We are a collective of passionate and experienced people with one thing in common; we believe that technology can enhance and improve the lives of billions of people around the world.

The Vision

We want to create an improved and more personal user experience. To do that, we’ve joined forces with visionary industry leaders, so we can share our ingenuity, experience and expertise to find innovative, new ways to connect.

Through research, development and imagination, we endeavor to develop new products that are engineered to benefit humans, and humanity. Together, we aim to enhance the lives of our customers, create new, diverse, opportunities in global communication and bring the people of this big planet just a little closer together.

The Business Model

Nokia’s difference is their strategic collaboration model. As an independent, they are free to do business with the best in their market. It’s a model that makes them feel asset light, nimble, best and alert.

Nokia has a unique strategic partnership model that will see them working with some of the world’s leading and best technology companies including Nokia, FIH Mobile and Google. Also with the best of best manufacturing companies in the world such as Foxconn.

Nokia’s businesses in 2016

After the acquirement of Alcatel-Lucent, they have organized their networks businesses into four business groups:

Mobile Networks, Fixed Networks, IP/Optical Networks and Applications & Analytics (together the “Networks business”); and kept their future innovation and licensing, Nokia Technologies, as a separate fifth business group. On March 17, 2017 Nokia had announce some changes to their organizational structure which separated the Mobile Networks business into two diverse but closely associated organizations - one concentrated on products and solutions, and the other on services. They are called correspondingly Mobile Networks business group and Global Services business group. Nokia has been investing huge on its R&D which is the need of the business today, and alone in 2016 Nokia had spent EUR 4.9 billion in 2016 which shows how much interest Nokia is actually taking to innovate and bring some breakthrough technology into the market to regain it’s amazing share they always had.

Nurturing a culture of innovation  

Nokia is a premium on innovation within every feature of its business – from its own internal operations embedding innovation across the company, to enhancing its end-to-end portfolio and co-innovating with ecosystem partners and customers.

Nokia is on the go to form several region-wise and country-wise incubators for innovation collaboration to quicken the pace at which the fresh applications and technologies are conveyed to market. They are on the go to form incubators in different universities for the students world-wide to come up with new ideas and technological improvements when asked about their scope in Pakistan and it being the world major place for development and incubators in the field.