Off Shore Company

Executive Summary

Located 3 miles east of buoy number 1 Gulf Offshore Tackle and Bait Shop will offer a convenient one-stop resource for all fishing products to travelers heading into the Gulf of Mexico. Buoy number is the will be the last chance for fishermen to get items they may have overlook when leaving the dock. Gulf Offshore Tackle and Bait Shop will capitalize on its location to pull in customers. It will offer a wide selection of fishing products as well as information on fishing conditions.

1.1 Objectives

* To become a familiar and essential shopping destination for travelers heading out for a day of fishing.

* Build a customer base that will grow each year.

* Offer exceptional service and products to both the experienced and novice fishing enthusiast.

1.2 Keys to Success

The keys to success for Gulf Offshore Tackle and Bait Shop are the following:

* Location: Gulf Offshore Tackle and Bait Shop is 3 miles east of buoy number 1. Gulf Offshore Tackle and Bait Shop is the last commercial shopping.

* Service: Mark Brown and Alex Leyva know that customers are not stopping at their shop to browse. They need the right product or the best information on where to fish. Gulf Offshore Tackle and Bait Shop will offer exceptional service and get the customers on their way so they can enjoy a day of fishing.

1.3 Mission

The mission of Gulf Offshore Tackle and Bait Shop is to be the best, most visible, fishing product and information resource in the Gulf of Mexico. We want travelers to call on us at the shop and recognize us as a important step in successful day of fishing.

Company Summary

Gulf Offshore Tackle and Bait Shop will offer a convenient one-stop resource for all fishing products to travelers heading into the Gulf of Mexico. The shop will be open April to November.

2.1 Company Ownership

Gulf Offshore Tackle and Bait Shop will be owned and operated by : Mark Brown and Alex Leyva.

2.2 Start-up Summary

Estimated start-up costs and expenses are set forth below.

Expenses

1. Boat $895,000.00

2. Inventory $50,000.00

3. Operating cost/maintenance $200,000.00

4. Startup cost $1,145,000.00

Pay Back

1. Visitors 25,000.00 each spend $50.00

2. $1,250,000.00 first year

Products

Store products include:

1. Lines-leaders and live bait.

2. Fishing gadgets-net/retractors.

3. Scuba gear and service.

4. Raingear.

5. Maps.

6. Rods and Reels.

7. Gear bags.

8. Ready to go fresh sandwiches

9. Ice cold beverages.