Ogawa Case Overview

In 1986, OGAWA co-founders started up Morwell Sdn. Bhd. Thus began their enterprise into the trading of household and electrical products in Malaysia. In Mid 1996, saw the enterprising duo venture into the health and wellness equipment market, simultaneously creating Fujiiryoki, formerly known as Healthy & Nice Sdn Bhd. This was then the beginning of the venture into the brand name OGAWA as former business ventures also adopted a similar strategy. It was their vision in product design and brand development that formed the brand name OGAWA and the subsequent boom in business led to the creation of Healthy World in 2001. This strategic formulation was in line with the business strategy of strengthening the OGAWA brand name in the health and wellness equipment industry, locally and abroad. Today, Ogawa World Bhd has successfully introduced various innovative designs under the OGAWA brand name. OGAWA is today's leader in the health and wellness equipment market, in Malaysia and throughout South East Asia. OGAWA is involved in the development, design, and distribution of health and wellness equipment. They are also engaged in regular research to gather information on the latest market trends through market observation and feedbacks obtained from customers. In order to cater to the different needs and preferences of customers, Product Design & Development team is constantly conceptualising and developing designs for new product models with quality and affordability in mind. Through our commitment in product design, quality assurance and brand building, the OGAWA brand has emerged as one of the leading Malaysian brands in the local health and wellness equipment market. In 1996, the 1st foot massager had been conceptualizing then the next product is produced in 1999 which is also foot massager and named as Ogawa Plus.