Old Town White Coffee Case Study

INTRODUCTION

So, the topic that I going to expand it is ‘Old Town’ and the company was established in 1958 in Ipoh Perak that located in Malaysia with intention to provide the quality white coffee to every Malaysian household and food services industry, and the founder of the coffee shop are Mr Goh Ching Mun and the executive directors Mr Tan Say Yap that formulated their own blend of 3-in-1 instant White Coffee and start producing it in 1999. It has over 10 years of experience in the coffee industry.

In 1999, ‘Old Town’ were successfully commercialized the instant 3-in-1 coffee mix under the “Old Town” brand name for the retail sector. There are over 245 retail outlets around the world every retail outlet are selling their 3-in-1 white coffee. And get to expand their product to export to Asia countries. Until now, every citizen will like to go there for their Breakfast, Lunch even at dinner also can having at there.

In 2005, it decided to expand vertically into the food services industry by opening a chain of cafés encapsulating the traditional Ipoh coffee shop setting and ambience. This expansion into food services has met with success because Old town is today a regional food services company with cafés in Malaysia, Singapore, Indonesia and China. Beverage manufacturer with extensive cafe network. The business of Old Town are expanding more and more over the world, it attract many tourist to come to Old Town for the white coffee and get good comments from them for it.

THE SWOT ANALYSIS FINDING

Strength

Product

So the core product of Old Town White coffee is the 3-in-1 instant coffee. The Old Town White Coffee 3-in-1 blend is a flawless blended white coffee which gives a smooth, fragrant and rich taste. These are currently are being exported by more than 10 nation on the world. While the Nanyang 2-in-1 coffee is a white coffee that has sugar, broiled with flawlessness, and it has more grounded clashing taste contrast and the others. Simple white coffee is a 100% flawless, dry coffee that is highly corrosive with a rich and substantial coffee essence. Promotion

We could have some advertising for Old town. Old town on a usual basic gives out brouchers to individual. At other time, the brouchers can be found in the daily newspaper. They likewise did their advertising through the internet and Tv to pull in individuals to have an attempt on their celebrated white coffee. And also, we could have the sales promotion. Old Town is additionally doing some promotion on their menu like Set lunch, breakfast and dinner, and every meals are presented with complimentary drink and the distributing is greater. the name of Old Town will spread their name significantly speedier, and the shoppers will lean toward