Oman Air Pest Analysis
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Oman air pest analysis Essays and Term Papers
Noode is a range of twelve skin care product line founded by "Seth Ratner who owes his success
to hard work, charm a dash of chutzpah and the incredible hulk. His early lessons of
entrepreneurship arouse Mr. Ratner appetite for business"(N.A. 2008). After his job in a male skin
Care Company named Zirh Skin Nutrition which was later taken over by Shiseido Co. Ltd, this
experience gave him a chance to understand the beauty business and launch his own company
named Noode in 2000. Initially generating revenue by selling his skin care products in leading
stores like Henri Bendel and Bloomingdale's now wishes to continue to add new locations in US as
well as expands internationally. The approach is to develop a marketing plan to launch Noode skin
care range in UAE.1.0 EXECUTIVE SUMMARY
Noode is a range of twelve skin care product line founded by "Seth Ratner who owes his success
to hard work, charm a dash of chutzpah and the incredible hulk. His early lessons of
entrepreneurship arouse Mr. Ratner appetite for business"(N.A. 2008). After his job in a male skin
Care Company named Zirh Skin Nutrition which was later taken over by Shiseido Co. Ltd, this
experience gave him a chance to understand the beauty business and launch his own company
named Noode in 2000. Initially generating revenue by selling his skin care products in leading
stores like Henri Bendel and Bloomingdale's now wishes to continue to add new locations in US as
well as expands internationally. The approach is to develop a marketing plan to launch Noode skin
care range in UAE.
In order to understand the operating environment External and Internal Audit was conducted and SWOT analysis was performed to identify the major differential advantages Noode is holding as compared to the weaknesses and use the same to the advantage in the marketing for the launch of its Skin care line with its attractive brand image in US and pricing strategy.
Marketing Mix has been designed to aid the achievement of overall marketing objective for the sale of the Noode skin care line via targeting the right people and offering them with the improved range of products.
Noode will have to carry out
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