Online Food Recommendation Platform and Blogger
Essay by Nay Myo Naing • November 22, 2017 • Article Review • 529 Words (3 Pages) • 1,002 Views
Strengths | Weakness | Opportunity | Threats |
-Strong and Emphasized theme and concept. -Less competition. -Located next to school that have student mostly from Asia. -Variety of main course to choose from. -Innovative concept of blending Dishes from China and Japan. -Door to door delivery service is provided. -Low pricing on food. | -Dishes with intense flavor may not attract locals. -Limited publicity and customers due to location. -Inconvenient Transportation. | -Delivery service that provide convenient especially at night. -First blended culture themed restaurant. -Limited amount of Asian restaurant in the area. -Located at well-known tourist spot. -Low pricing attract loyal customers and encourage recommendation. | -Many Asians restaurant that serve the same type of food located in Montreux. -Difficulties to Maintain the price of food due to high food cost and minimum wages in Switzerland. -Raise of awareness on Health issue. Customer would rather eat at home. -Economic, restaurant is most vulnerable to economic deterioration ,if the customers does not have disposable money to spend,restaurants sales simply go down. |
Advertising
1. Partnering with online food recommendation platform and blogger
-Foods from our restaurant will be recommended to public by them and definitely sponsor fee will be paid to them.
-Today, Public grew an dependence on these online blog,apps or website recommendation, they would often search for restaurant rating online instead of risking to try if the restaurant food is good enough.So it is important to work with these mainstream recommendation platform to Advertise our restaurant.
- Advertising through Social Media
-Speaking of social media,Setting up a Google+ account will be most important.Setting up Google plus account for business is important as Google knowledge graph which allow user to review on your Google+ business account and allow your business to appear on the knowledge bar when searched(Free Advertising from Google).
-It is also important to work with other major social media company such as Facebook,Twitter and Instagram. A photo gallery of our food could be posted on these social media but for more people to see the post on these platform, an advertising fee will have to be paid to these companies.
3. Strong presence
-A strong presence is very important for small restaurant, to have a strong presence an identity of the restaurant is required.
-A Significant and big sign will placed in front of the restaurant for tourist and people inside the train to notice that there is an restaurant in the mountain.
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