Pearl Continental Planning
Essay by people • June 17, 2011 • Case Study • 1,856 Words (8 Pages) • 2,145 Views
Pc planning
The initial management function is planning, planning is the management function which is concerns with defining goals establishing strategies, developing plans and it is concerns with the coordination of activities.
Main planning and strategies that is necessary for the running the organization is made by the top level management so they do not involve their employees.
MISION STATEMENT
Every organization has a entire statement of the organization's goal that what it wants to accomplish in the larger environment. A clear mission statement acts as an "invisible hand" that lead people in the organization so that they can work separately and yet together toward overall organization goals. Organizations have clear their business in service terms or in technological terms but the mission statement should be leaning, have a practical approach should fit the market environment inspire and has a guidance by a vision.
The mission statement of the Pearl Continental Hotel almost covers all aspects of an effective mission statement.
Its Mission Statement can be defined as.
"Our mission is to be the hotel recognized as the leader in the industry in any aspect. We are committed to train and develop all our staff members allowing them to grow in their careers and provide services and standards which exceed guest expectations."
VISION STATEMENT
"We'll open the doors; you'll see what's in store."
We feel pride in making efforts to position Pakistan in the forefront of the International arena.
Pc's aims to become world-class leader in service sector of Pakistan are clearly be shown in the mission statement. Believe of PC management on exceptional workforce is also be shown in mission statement of PC. They want to make ensure that not only they satisfy their customers but also delight them.
DECISION- MAKING
Decentralized decision making process used in PC. . The model used is dynamic and flexible, whereby the top management takes their time while making decisions and explore and assess all the possible alternatives before choosing the rationally economic and feasible solution. Programmed decisions are made by both the lower and top management with proper discussion with the lower managers while the daily and routine decisions are made by the line managers at the middle level with the former permission or approval from the general manager. In decision making process manager of a department can take steps to make small planes but these plans should not be affecting the much to the department.
Concept of planning in PC
PC uses almost all aspects of planning including:
* Short term
* Long term
* Strategic planning
Short term
In PC hotel short term planning means that every manager of a department can take steps to make small planes but these plans should not be affecting the much to the department as planning need some crucial steps, the department manager discuss it with his upper management and also take suggestions from his employees too. In case of the overall hotel planning the hotel administration 1st discuss it with lower management and take suggestions from the employees and then start operating on it.
LONG TERM
The long term planning is more like the strategic planning which is taken by the Board of Governors.
Strategies of pearl continental hotel
The word "strategic planning" means the widely establish goals of an organization and position in organization in terms of its environment. Here we will discuss different strategies adopted by the management of Pearl Continental in different departments.
Strategic planning
Without a strategy the organization is like a ship without a wheel, going around in circles. It's like a homeless person that has no place to go to.
According to Joel Ross and Michael Kami
"The process of developing and maintaining a strategic fit between the organizations goals and capabilities and its changing marketing opportunities."
It relies on developing a obvious mission statement sustaining objectives, a sound business portfolio and coordinating functional strategies. As we know Pearl Continental has a strong image among five star hotels and has an recognized name in the hotel industry. Pearl Continental has an effective strategic planning at its centralized and decentralized levels. It has defined its goals and objectives at every level and tries to compete with the altering marketing opportunities.
The strategic planning of the hotel is turned into thorough supporting objective that lead the whole hotel. Each division of the hotel decides what portfolio of the business and services is best for the hotel and how much support to give each division. Each division and services rate must develop thorough marketing and other department plans that support the wide plan of the hotel.
The effective strategic planning originates:
To excel in the market leader
To show commitment to employees and supporting them in developing their career
Basic goals and objectives of pearl continental
* To sustain superb services based upon our heritage of traditional hospitality
* To struggle to always meet and exceed guest, employees and other stake holders expectations
* The standard of the services must meet the expectation of the consumer
* The standard of the services meet the expectations at the international level
* To launch a new service while holding cost to its minimum
* Satisfying all the needs and wants of the consumers
* To achieve more forceful growth out of the hotel industry
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