Perceptual Maps Simulation

Perceptual Maps Simulation

When reviewing the perceptual map simulation the writer notice the situation will that the company Thorr was looking at the outcome of how the will make money just off the name itself. There are several situations that were in the perceptual map simulation. They notice there was decrease in sales for the cruisers Thorr. This means that Thor's has to come up with a different marketing strategy that would reposition the motorcycle for Cruiser Thor's. If the company decides to launch a new motorcycle the research process will become attributes on the map.

Recommendation

The recommendation is the different area of the cruiser Thors' company. They will have to look at the quality engineering part of the product. In actuality, it is possible to estimate that the price of the product basically derives from its lifestyle image, service offerings and quality engineering, which define the demand for the product and the interest of customers to the product. The recommendation the company will has to discuss in order to reposition the cruiser Thorr is to make sure they are looking at price of the motorcycle. When doing so the company has to think about their target consumers and how the products are being purchase. Thorr Cruisers have to also, make a plan in knowing how to stay within their budget. Marketing team need the information on their consumer's sale so they know the likes and dislike of their product.

The Result

The result implements the advertising part of this paper it inform the customers about the great deal they are offering. They have added the sport wear for the company so that the customers will feel safe when riding the motorcycle. Thorr Cruiser has to know what they are allotted to spend before purchasing any items.

What is the relationship between differentiation and positioning of products or services? Is the repositioning of the product in the simulation as you had expected it to be? Explain why or why not.

"Product differentiation is the incorporation of attributes, such as quality or price, into a product to encourage the intended customers to perceive it as different and desirable. For example, if your company sells motorcycles to other manufacturers, perhaps your unique value of the motorcycle will almost never-fail, on-time delivery " ( Nielsen, 2012, p. 1).

The repositioning statement about the Thorr Cruisers motorcycle might have flawless manufacturing. This can appear on the marketing material not being an accurate product. This will hurt the sales of the motorcycle.

"A product may have gone through a period of rapid growth and sales may have begun to level off. This does not necessarily mean that the product is maturing; it could just be a temporary slowdown that culminates