Pestel and Value Chain Analysis

1. Introduction

As a marketer, who necessary to develop a marketing strategy based on organization objectives which are contain 4 scopes such financial, customer, operational and internal perspective. In the cause of utilize an appropriate strategy for organization to retain sustainable competitive advantage as well as achieve its objectives; evaluate the environmental factors is essential. Below is the detailed analyzing of environmental factor adopted by analysis tools and summarize an organization situation by SWOT for marketer select an appropriate strategies to organization.

1.1 Organization background

Transtek Magnetics Inc. (1) is a global manufacturer which established in Dec, 2000 and its headquarter located at Tucson, Arizona (USA) as well as possess the factory in China and Thailand, and branch office set up in Hong Kong, Taiwan, Korea, and Japan with over 4,000 employees around the world. For the core business which is produce magnetic components for application on Solar products such as Solar Inverter and Converter; Power products such as Telecom Adapter and Television as well as Automotive product such as Hybrid Engineer and Entertainment System. We are also welcome to custom-made based on customer specification.

In view of the market demand of solar energy which benefit from the nuclear crisis in Japan at Mar, 2011 (2), Transtek decided to invest and develop the backlight inverter transformer in solar industry to expand and capture more business. Thus, we have to analysis the internal and external environment before examine to utilize the strategies.

1.2 Analysis tools for the internal and external environment factors analyzing

Whereas the competition of business environment increasingly with rival arise, thereby well-known the internal and external environment factors will becomes more competitive advantage for new product invention and new market entry, moreover the effectiveness analysis tools are also required, below are elaborate of the tools:-