Pharmaceutical Research

Research Topic:

Pharmaceutical marketing communication and its influence on prescribing practice, weaken the trust on clinical relationship between doctors and patents: based on private hospitals in western part of Nepal (Pokhara).

Research Objectives:

1. To investigate and evaluate the sources of knowledge gained by the medical practitioner about the pharmaceutical products.

2. To analyse the used communication techniques in pharmaceutical marketing and its influence in the prescribing practice.

3. Evaluate the factors that influence in the prescribing practice.

4. Identifying and make recommendation of the best marketing communication method in pharmaceutical marketing among the medical professionals to amend the trusty clinical relationship within the patients and the medical professionals.

Research Question:

'How does the pharmaceutical marketing communication impact on the prescribing practice by weaken the trust on clinical relationship between doctors and patents?'

An investigation into the effect of price sensitivity into the sales generation in the pound line business industry. [A case study: PriceMark LTD].

Research Objectives:

1. To investigate and evaluate the buying behaviour of the costumers in the pound shop.

2. To analyse the existence of the price sensitivity among the costumers of the pound line business industries.

3. To determine the proportionality of the price sensitivity and the sales generation in pound line business industry.

4. Construct and make recommendation of the strategies to cope the price sensitivity to improve the sales generation in Pound line business industry.