Positioning and Differentiation Strategies

Positioning and Differentiation strategies

(insert team name here) differentiation strategy involves setting clear distinctions from other northern California sports teams by using operational effectiveness such as installing a shaded solar powered parking structure to shield fans (and their cars) from extreme heat exposure from the sun. Cars can be hazardous to enter after sitting out in the sun for the duration of a sports game. (insert team name here) provides a better parking lot experience for fans than others. Strategic positioning also shows fans that (insert team name here) is different from other local sports teams, by delivering unique community focused services, which adds value to the Sacramento community. Providing community focused services and amenities to fans, and the community will result in team embracement by the families of Sacramento.

Major soccer stadiums are excellent locations for grabbing hold of the sun's energy. (insert team name here) plans to be a leader in stadium development by taking part in California's renewable energy initiatives and by promoting the use of renewable energy. (insert team name here) will achieve this by installing a shaded solar powered parking structure, much like the "PowerParasol" located at Arizona State University's Sun Devil stadium. (insert team name here) parking lot will enhance fans experience by in staying comfortable when visiting ("Apple") stadium. The solar powered parking structure will do more than just shade cars and keep (insert team name here) tailgaters cool, the solar panels will provide clean energy to run the entire stadium; lessening the environmental footprint of ("Apple") stadium. Besides providing a great solar powered parking structure, (insert team name here) will ensure the fans experience is pleasurable and carefree by offering valet parking to all season pass holders.

(insert team name here) is focused on providing a clean, safe and entertaining family friendly environment to be enjoyed all year long. As a professional soccer team in the MLS, (insert team name here) will support Sacramento's community by facilitating and providing youth-based programs in ("Apple") stadium and other locations throughout Sacramento. (insert team name here) programs will vary from free soccer camps with regular player appearances, fundraisers, Q&A sessions with players and coaches, ticket donations, youth soccer teams sponsorship, and involvement in various creditable programs and charities that (insert team name here) players are interested in.