Prestige Storage Container

4. OBJECTIVES AND RESEARCH METHODOLOGY

OBJECTIVES OF THE RESEARCH

Before entering the market the company does not wish to leave any stone un-turned.

The objectives are with respect to the category of "plastic storage container"

The primary objective of the project is to provide an overview of:

Market Analysis

* Size of the market

* Values attached to various aspects or components of the product offered

* Types of products in the market

* Behavior of the population in terms of how they buy (E.g. frequency of purchase, place of purchase, size of purchase etc)

* Idea about the sales and trends in the market

Competitor Analysis

* Companies that compete in the Market (and their market share)

* Type of promotion done by a particular company

* How a dealer rate the various attributes pertaining to a product

* Talk to the dealers at the point of sale

* The margin per product kept by a competitor and the price which they offer

Brand Analysis

* Top two brands in the market

* Retention on different brands

Customer Analysis

* How a consumer rate the various attributes pertaining to a product

* Talk to the customer at the point of sale.

Sales Analysis

* Issues related with sales of storage containers

* What are the kind of shops selling this product

METHODOLOGY USED

The project involves both, collection of

PRIMARY DATA

This is the raw data, which implies that it is the data being collected for the first time. This involves surveys through questionnaires, personal interviews etc.

In this research primary data is collected through questionnaires from dealers and through personal interaction with customers at the point of sale.

AND

SECONDARY DATA

This on the other hand is second hand data i.e. the data which has been collected by some other person and has been published in journals, magazines, newspapers,