Prius: Leading a Wave of Hybrids

Company Case

1. the micro-environmental factors affecting the first and second generation of the Toyota Prius are the customers and the competitors.

Consumers, getting affected by the gas prices, were looking for an answer to their prayers. Toyota gave them the answer, a vehicle that would allow people to save on gas aswell as provide good and efficient service. Once the first generation Prius was released, although not too pretty or fancy, it served to its purposed and customers were buying it.

The other factor, competitors, is pretty obvious. Everybody wants a piece of the pie. Auto makers such as Honda started developing and/or implementing the hybrid system on some of their vehicles. Toyota's answer was to keep developing what already has been a success, the Prius. A second generation was developed and released. This time the new generation was even more fuel efficient. It also included more technical advances, more room and several other factors that would make all types of clientele to be interested.

The Darfur Conflict[8][9] began in Darfur, Sudan, in February 2003 when the Sudan Liberation Army (SLA) and Justice and Equality Movement (JEM) in Darfur took up arms, accusing the government of oppressing black Africans in favor of Arabs. There are various estimates on the number of human casualties. One side was composed mainly of the Sudanese military and the Janjaweed, a Sudanese militia group recruited mostly from the Afro-Arab Abbala tribes of the northern Rizeigat region in Sudan. These tribes are mainly camel-herding nomads. The other side was made up of rebel groups, notably the Sudan Liberation Movement/Army and the Justice and Equality Movement, recruited primarily from the non-Arab muslim Fur, Zaghawa, and Masalit ethnic groups. The Sudanese government, while publicly denying that it supports the Janjaweed, is accused of providing financial assistance to the militia, and of participating in joint attacks targeting civilians.[10][11]

The Sudanese government has been accused of tampering with evidence, such as attempting to cover up mass graves.[12][13][14] They also arrested and harassed journalists, thus limiting the extent of press coverage of the situation in Darfur.[15][16][17][18]

While the United States government has described the conflict as genocide,[19] the UN has not recognized the conflict as such.[20] On 31 January 2005, the UN released a 176-page report saying that while there were mass murders and rapes of Darfurian civilians, they could not label the atrocities as "genocide" because "genocidal intent appears to be missing".[21][22] Many activists, however, refer to the crisis in Darfur as genocide, including the Save Darfur Coalition, the Aegis Trust and the Genocide Intervention Network. These organizations point to statements by former United States Secretary