Proposing a Strategy to Maintain the Demand of Tata Tiago by Experimental Study on Tata Organization & Its Competitor
Essay by Kanal Vidhyadhar • November 7, 2016 • Research Paper • 6,498 Words (26 Pages) • 1,384 Views
Essay Preview: Proposing a Strategy to Maintain the Demand of Tata Tiago by Experimental Study on Tata Organization & Its Competitor
Proposing a Strategy to Maintain the Demand
of TATA Tiago by Experimental Study on TATA Organization & its Competitor
A PROJECT REPORT
SUBMITTED IN PARTIAL FULFILMENT OF THE REQUIREMENTS OF
POST GRADUATE DIPLOMA IN MANAGEMENT (PGDM-2017)
COURSE CODE: MyE203
to the Academic Office
[pic 1]
By
Student Name Student ID Specialization MAJOR Specialization MINOR
Anudeep.T MYDM – 06 – 2017 Finance & Accounting Marketing & Strategy
Saiteja.N MYDM – 19 – 2017 Marketing & Strategy Information systems & Analytics
Vidhyadhar.K MYDM – 28– 2017 Marketing & Strategy Operation & Supply Chain
MYRA SCHOOL OF BUSINESS
Mysore Karnataka 571130.
October 12, 2016
TABLE OF CONTENTS
Chapter No. | Title Declaration by the student group Certificate from the Company / Organization for the project Certificate from Guide Acknowledgements Executive Summary | Page Number
|
I II III IV V | ||
1. | Introduction Background of the study Company / Organizational profile |
|
1.1 | ||
1.2 | ||
2. | Research Methodology Objectives of the study Scope of the study Limitations Competitive advantage SWOT Analysis VRINE Model BCG Matrix |
|
2.1 | ||
2.2 | ||
2.3 | ||
2.4 | ||
2.5 | ||
2.6 | ||
2.7 | ||
2.8 | Porters 5 Forces | |
2.9 | Focused group | |
3. | Interpretation Recommendations Conclusions Bibliography |
|
3.1 | ||
3.2 | ||
3.3 |
DECLARATION
We Anudeep.T, Saiteja.N and Vidhyadhar.K hereby solemnly declare that this project report is the output reflecting academic integrity carried out by us during the period July 2016 through October 2016 towards the partial fulfillment of the Post Graduate Diploma in Management (PGDM-Class of 2017) Course Code: MyE203.
We declare that this project has not been submitted to any other academic institution for the award of degree or diploma.
Student Name | Student ID | Signature |
Anudeep.T | MYDM –06 – 2017 |
|
Saiteja.N | MYDM – 19 – 2017 |
|
Vidhyadhar.K | MYDM – 28 – 2017 |
|
CERTIFICATE
Certified that Anudeep.T, Saiteja.N and Vidhyadhar.K of the PGDM (Class of 2017), MYRA School of Business, Mysore, have successfully completed the project titled “Proposing a Strategy to Maintain the Demand of TATA Tiago by Experimental Study on TATA Organization & its Competitor” in partial fulfillment of the academic requirements of the Post Graduate Diploma in Management (PGDM2017) for the completion of the course MyE203.
This project report is the output of work reflecting academic integrity carried out by the group under our guidance and supervision.
Dr. Sudhir Kamath Dr. Sudhindra Seshadri
Signature Signature
Distinguished Asst. Professor of Finance Senior Associate Dean (Academics) and
Distinguished Professor of Marketing
Date: Date:
ACKNOWLDGEMENT
We would like to take this opportunity to express our gratitude to everyone who supported us throughout the course of this project. We are thankful to the TATA Motor (Urs Kar) for providing us an opportunity to do this Live Project with them. We are sincerely grateful to them for sharing their views and information on a number of issues related to the project.
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