Quaker Oatmeal

Abstract

The key to a success business is marketing. The significant of knowing the group of consumers to target as well as the competitors and their marketing strategies will allocate other businesses to make the smartest marketing progress for their own business. Marketing segmentation is the beginning for any business to observe where they stand and what their next move to achieve their success with their target market. By understanding marketing segmentation is the start of successful business marketing. This paper will discuss segmentation and its bases, as well as marketing strategies. Integrated, the information collected and used is the basis for all sales.

Quaker Oatmeal Marketing Segmentation

Introduction

Marketing is important for the society to purpose proficiently; it concerns the companies and their consumers in any aspect or another. The marketing has numerous amounts of research for each service or product and in turn for a business to be successful they must know who the target market is and how to catch their attention. Marketing segmentation has a lot of different types and each has a subdivision on whom to place their attention on

Definition of the Segmentation Bases

Segmentation is a procedure that involves dividing the total market for a good or service in several smaller groups and within homogeneous. The concentrate of the segmentation actually knows to consumers. One of the most important elements of the success of a company is its ability to segment the market properly. (Marketing, 11th Edition Page 222).

Description of Each of the Target Markets

Quaker Oatmeal has been in the market for more than one hundred thirty years. So who does Quaker Oats target when they market? Parts of the most important population they target are mothers. A nostalgic mom that use this product always remembers of the way their parent had used this product to satisfies the hunger of their children. Quaker oatmeal have ads at wintertime evoking memories of oatmeal warming you up before you went out into the cold to walk uphill to school both ways. Don't you want the same protection for your kids? The other parts of the population are people that want to live a healthy life no matter the ages. It has shown that beside their great taste and different varieties, it can also be use to lose weight, lower the cholesterol, for people that suffer from depression, people with diabetes, may help to reduce high blood pressure and oatmeal contains a wide array of vitamins, minerals and antioxidants with good source of protein, complex carbohydrates and iron. People are always in a rush and sometimes do not have time to eat breakfast, lunch or dinner by having this product handy can