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Quiz Case

Essay by   •  February 7, 2012  •  Essay  •  1,088 Words (5 Pages)  •  1,312 Views

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In the world of business, advertising is extremely important that is why companies choose to use thousands to millions of dollars on advertisement per year. The way that a company is view or portrayed in an ad is extremely important because it could either make or break the company. In order to succeed in the world of business a company has to have a budget set aside as well as a great marketing team to help promote the business and products. When it comes to advertising the strategy that a corporation chooses to use to target and gain consumers important or else there would be no point to spending on marketing or advertising. I did my last report on McDonalds and I think that they have a really god strategy when it comes to advertising so I will continue research McDonalds and their marketing strategy.

Personally, I believe that McDonalds Corporation does a great job at advertising their corporation as well as their products. McDonalds has been around for a many years and as the years go by they continue to grow bigger, and I think that is all because of their fantastic marketing team. McDonalds marketing tactics and strategies continue to change as supply and demand continue to rise and change. The McDonalds Corporation has a very strong marketing strategy it seems to be working for them. It's been working for years and it continues to soar as the years go by.

McDonalds use their media to their advantage when it comes to promote their corporation and product. I think that they use it to the max and to the best of their abilities. McDonalds promotes their corporation through television, radio, and billboards. McDonalds have continued to use those form of media to promote their services and products to millions of consumers and they seem to be very effective at grasping consumers' attention.

McDonalds use television as a way to promote their corporation, they have commercial. I have seen how the commercial have change during the years. I think that McDonalds use television to target their consumers. In their commercial their strategy is to target a certain group of people like stated before and their commercial seems to catch their attention.

I can clearly remember a few commercial that McDonalds had that I thought were clever and most of the time after seeing those commercial even if I was not hungry I normally get a craving for the product in the commercial. One that I can clearly remember is the one with Don Lee from N2U singing to his girl, because she won't let him eat her nuggets. Whenever I see that commercial I can help but want some nuggets. The commercials make it so appealing even if you are not hungry it, it tricks your mind into making you think that you are hungry. Then there's the one commercial with the young African American girl in the back of the van rhyming about the breakfast dollar menu. I am not a breakfast person, I do not really like breakfast food or coffee but after I see that commercial I always think about maybe trying out the breakfast food and even get a cup of coffee on my way to work.

Marketing is extremely important

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