Recent Impact of Environmental Changes in Tourism Activities

Recent Impact of Environmental changes In Tourism activities

Executive Summary

This report investigates the decline in the popularity of Werribee Park. The effect and the impact of both the current environmental changes and the Global financial crisis would be analysed and a market strategy would be developed to take into account the impact of these changes in the declining number of visitors to the Park.

It is evident that much has to be done to improve and consequently revive the declining popularity of Werribee Park, than blaming it all on the climate change and Global Financial Crisis. As charity begins at home, the organization of Werribee Park has a responsibility of ensuring that the local residents are aware of the diverse enrichment it has, and improve the services by making them affordable. The residents will then champion its popularity to others hence increase the number of visitors. There is importance in preserving this park, as it is of historic, aesthetic and architectural significance (Neal et al, 2006).

It recommended that more data and information is needed to both understand the declining popularity of Werribee Park and develop strategies to deal with problem. Its recommended to conducted a market research on community awareness as well into visitors satisfaction in order to be able to develop a marketing strategy (SMART) with Specific, Measurable, Attainable, Realistic and Time bound goals and objectives.

Content

Introduction 3

Tourist Venue Description 3

Impact of Recent Environmental Changes 4

Werribee Park Trends 5

Reasons for Declining Visitors Numbers 5

Understanding the Reasons for Declining Numbers 6

Developing Market Strategy 6

Recommendation 7

Conclusion 7

Bibliography 8

Introduction

This report investigates the decline in the popularity of Werribee Park. The effect and the impact of both the current environmental changes and the Global financial crisis would be analysed and a market strategy would be developed to take into account the impact of these changes in the declining number of visitors to the Park.

Tourist Venue Description

Werribee is a city in Melbourne, Australia, 32 km south-west from Melbourne's district it is also positioned on the Werribee River. Werribee Park is located along 320K road, Werribee 3030 Victoria and covers a 140 hectare area (Australian Bureau of Statistics 2007)

Werribee Park is a historical Park and cultural tourism site located in the west of Melbourne. The Park was purchased by the Victoria State Government in 1973. It was opened as a tourist attraction in 1977. It is run by Parks Victoria.[1It comprises a heritage-listed mansion, rural outbuildings' in a formal garden setting, the Werribee Open Range Zoo; the Victorian State Rose Garden; the National Equestrian Centre, the Shadowfax Winery and the Sofitel Mansion Hotel and Spa.

* Werribee Park Mansion was built between 1874 and 1877 by pastoralists Andrew Chirnside and Thomas Chirnside. The rooms open to the public include the billiardroom, the main bedrooms, the reception rooms and part of the kitchen. From 1923 to 1973, the Mansion was a Catholic seminary, Corpus Christi College. The wings which are now the Mansion Hotel were added during that period. Once a year the Werribee Mansion Grounds are used to hold the Werribee Christmas carols.

* Victoria State Rose Garden the roses in the garden are grouped into 4 sections. The earliest, opened in 1986 and the latest is the David AustinBud, opened in 2001. It received a 'Garden of Excellence Award' from the World Federation of Rose Societies in 2003.

* Werribee Park Heritage Orchard is a beautiful antique orchard dating from the 1870s. It was renowned for its peaches, grapes, apples, quinces, pears, a variety of plums and several other fruits, as well as walnuts and olives. Over the past few decades the orchard was forgotten and - through neglect - fell into ruin. Recently this historic treasure was rediscovered. Some of the old heritage fruit varieties survive - mainly quince, pear and apple.

* Werribee Park National Equestrian Centre is an international standard sporting facility for equestrian events, including Equitana and the World Polo Championships. It was officially opened in 1984 as the designated State Centre for equestrian activity.

* Werribee Open Range Zoo is one of three zoos run by Zoos Victoria. It contains animals from Africa such as rhino, giraffe, antelope, zebra, lions and hippo.[3]

* Shadowfax Winery Located on the grounds of Werribee Park, Shadowfax Vineyard and Winery produces a wide range of wines including the One Eye Shiraz, a wine produced from the oldest Shiraz vines in Heathcote's Cambrian soil.[4]

Organisation Management Structure

The management structure is collaborative management where the locals team up with the Victoria Parks association, to aid in the maintenance of the Werribee Park. It entails: planning, environment, and current projects, fire management, bays and water way, licenses and permits, and closures and conditions.

Impact of Recent Environmental Changes

It is widely recognized that climate change poses potential risks and opportunities to business in the form of current and possible future greenhouse gas regulations and emissions trading systems, changing attitudes of shareholders and consumers, evolving product markets, and actions taken by competitors. Equally, the physical effects of climate change--changes in temperature and weather, water availability, and other changes--can affect business processes, fixed assets like buildings, and resource availability.

Climate change is projected to result in a variety of physical effects, including sea level rise and changes in patterns of temperature, precipitation, and extreme weather events. These effects will in turn have implications for both managed and unmanaged ecosystems, human health, and other human systems, such as buildings, industrial processes, transportation, energy