Reflection Case

This report is will reflect on the module essential for marketing and marketing communications in this present semester B. I will be looking back on my experience and making sense of it to identify what to do in the future and how it has helped me in my everyday learning and activity (Drew & Bingham, 2001).

Having studied mass communication has my first degree, worked as an educational agent for two years and decided to further my education by obtaining a master's degree in Marketing because every firm at one stage or the other will require a marketing practitioner and coming from Africa I understand how important it is to be properly qualified especially when everyone expect you to be a housewife and raise babies.

I started this semester will an open mind and very eager to learn, remembered walking into class the first time and beginning the only black female was excited to meet my other classmates and learn about different cultures because most of my colleagues where from either china, Pakistan, Bangladesh or Thailand.

Recently have started to appreciate the outcomes of this module because it has given a different approach into Marketing and what different areas and dimension that is involved in. Before I started this module I did not understand some aspect of marketing and how to relate it in a business environment. The fact that after every lecture we have a tutorial classes that helps us to examine a case study and helps to identify how to evaluate an assignment was tremendous help for most of us international student because coming from a different background and entirely different learning environment it was a little challenging to comprehend all the requirements they expect from you in writing style and referencing contents.

The mini conference titled Thinking outside the book: Real marketing challenges and opportunities was an eye opening for me because it gave me a different approach into the marketing world and have three different guest speaker coming in to share their life experience was innovating as well as interesting. It made me realise that it does not matter where you start from its where you aspire to be that matters and no matter how much your discouraged you should always strive to become what you set your mind at achieving and focus on the bigger picture. I learnt from the first part of the conference that you should not restrict yourself to a particular area as you can be asked to do things out of your comfort zone Micheal rice who is an experienced sales and marketing practitioner who has worked at board level in manufacturing industry also at one time managed a band. I was highly impressed with that and also shown me that been a marketing practitioner can take you into length at which you least expect. I was remembered of the lecture we had on Branding and how (Jobber, 2010) describes branding as the process by which companies distinguish their product offerings from the competition, developing a distinctive name, packaging and design, a brand is created. In this lesson the 4ps was expanded on and was widely evaluated rather than what my impression was on product price promotion and place. Micheal Rice managed a band by rebranding them and creating an image of them and giving them a different platform to become visible to their fans from by creating a band website to the captivating portraits, tour dates etc. Groucutt et al, 2004 describes rebranding as appealing to the audience, restructuring of the business. One of the things I learnt when I started this module was that i found the process of researching for the case study very interesting and enjoyable. During this process, I realised that it would have been better if I could have conducted some primary research of my own, rather than relying solely on secondary sources but the fact that we had a class discussion over different case studies was very challenging with clashing options and learning new product that was not available back in my country. Particularly communications theory - basic concepts and shifting models, marketing mix Also we did a case study on Cadbury's a glass and a half full production viral advertisement. In 2007, YouTube aired the viral advert and had over 6,000. The aim of the advert was to take the focus away from the chocolate but to concentrate on entertaining people. Finally the last part was the best served Chris Thorpe who is a business entrepreneur has worked with over 115 clients in 20 countries enhance their business performance through a range of business strategy. I learnt that doing what interest you is