Report Case

Denisa Hartmanova

Business LO 4

Communication Reading

What about berries?

Introduction

This article is informing a reader about goodness and positive influence of any type of berries to a human health.

The purpose of this article is to inform and advice intend reader about consuming berries, which benefits health in many different ways, such as protecting body against diseases, containing high amount of phenolic compounds and vitamins.

The intend reader of this article is an adult, interested in healthy living, healthy food and lifestyle, as well as interested in cooking, baking and preparing food.

Summary

The article covers:

* Importance of different types of berries such as strawberries, raspberries, blackcurrants and brambles to our health.

* Amount of protective compounds against diseases such as heart disease and cancer, high amount of vitamins and minerals, also antioxidants.

* Launching a campaign to increase consumption of soft fruits, such as berries to improve the health of population.

* Facts and figures how much had the consumption of fruit and vegetable increased in Finland within 20 years.

* Over the page there are several recipes with ideas how to use berries in many different ways in sweet and savoury dishes.

* Giving a reader a top tips for natural snacking and how to store berries.

* The back of leaflet contains detailed contact information for Scottish Consumer Council and other 9 different links to the websites containing more information about berries.

Evaluation

This article about berries is very successful in its purpose of giving clear and interesting information to the reader.

This article is effective in terms of informative purpose in the following ways:

* Clearly laid out in sections with headings and bullet points that make it easier

to digest

* Explains in interesting way, why berries are that good for body by example "berries are particularly rich in vitamins, including vitamins C and E, and minerals such as potassium and folate"

* Language is easy to read, understand and follow the instructions of attached cooking recipes

* Detailed information on how to use and prepare