Research Paper

In my research of on demand media, I found that most of what we own in our own homes is on demand. The blackberry you own or that you gave your kids, maybe you don't own a blackberry, but you own an android is an example of on demand media. The DVD player every household more than likely has is another usage of on demand media. Most people go to www.youtube.com but that is a form of on demand media. My family and I are Netflix subscribers. This is also another usage of on demand media.

When you listen to the radio online you are utilizing the on demand media. When you say "I want to research this." And you turn on your computer and do research on whatever subject is of interest that is also on demand media. Mp3 players are on demand media as well. I believe there is more than this in the on demand media, but these are the most popular forms and usage of it. (Jennings, 2005)

I decided to speak with my dad about my assignment, and he told me that "as a consumer, I can tell you that I do not watch cable television. I just go online to watch what I want." This is a quoted from my dad. Most of the time consumers and practices will use on demand media to advertise, such as doing a commercial or a preview that will show up before the movie at the theatres. The add on the internet page when we are browsing. Consumers, such as me prefer the choice of choosing what we would like to watch, when we want to watch it.

One of the major benefits to on demand media is that you get to choose what you want to hear or watch at any second. Last night I chose to watch a movie called Trust on www.netflix.com instant queue using my PlayStation 3. This is an example of how I chose to utilize on demand media.