Rivalry Among Competitors

Rivalry among competitors:

This is very crucial situation in every business, as for Qantas their main rivalry in Australia or Domestic is none other than Virgin Air, as for international there is more competitors including the top major airline company such as Qatar Airways. By having this competitors alongside there will be significantly huge effect on your profit growth in the market due to a lot of choice for the buyer power. Qantas have dominate their domestic market for them to be able to achieve more profit as the international market is far more competitive than the domestic.

The intangible resource for Qantas is their own brand names that being known as the longest serving airline company in the industry since 1920s. Brand names is one of the major in resources. Their number of employees as of 2015 is up to 28,000 located all over the world and hubs, with the number of employees they share great numerous numbers of knowledge around and made the company strive to success.

This is just a test lol

Tony Weber wrote an article in 2014 entitled “How Qantas can turn it around”. Tony has mentioned ageing demographic that Qantas and any other airlines are concern about. The matter of preference happen to influence a lot of aspect in demand for the newer generation. The baby boom generation were expectedly to decline their percentage of travel and spending up to 16% in 2020 and expected in 2025 decline to 11%. Therefore, in the article has mentioned that Qantas need to do changes for the airlines to suit the newer generation preference in future travel demand in term of service, technology onboard, efficiency and socio lifestyle. Demographic factor does play huge role in this industry and really determine the future expectation and demand of the next generation. Qantas must step up their game to tackle new generation demand and manipulate features to suit their business.