Roadshow Marketing and Sales Proposal

AA Driving School,

To the Head of Marketing

Dear Sir/Madam,

RE: Roadshow Marketing and Sales Proposal

Tremaz has an interesting marketing idea that will help your brand grow and remain ahead of your competitors. We are an entertainment agency that has successfully partnered and worked with other brands in the past. Our marketing efforts and campaign will bring lots of new students at your doorstep. We organize and run energetic roadshow events that lead to attracting new clients to the brands of our clients.

AA is one of the most established driving colleges in Kenya and with promotional efforts you can continue to expand her market segment. At Tremaz we believe that a good utilization of the opportunity presented by the new NTSA curriculum has potential for new business development for AA Kenya. During the roadshow, we shall have our foot agents collect new 500 enrollments daily that can be used in creating new business opportunities. We shall also collect data and feedback from the customers that can be used in your future innovation efforts.

During the roadshow advertising campaign, Tremaz shall consist of a team of four professional dancers, two talented MCs and a DJ with a playlist that shall be sure to attract huge crowds. The crowded shall be engaged and enticed through brief games and competitions where simple gifts such as shirts, caps, key rings etc. will be offered. The MC will have a list of all AA Kenya driving packages at his fingertips where he shall convince the crowds to subscribe to their (AA) services. He shall create brand awareness. There will also be brand ambassadors whose duties will be to engage one on one with the crowd on the ground so as to personally respond to any queries and also to subscribe new customers.

I look forward for an opportunity to discuss with your team on how the proposed event can add value to your organization’s sales and marketing strategy and efforts.

Yours Faithfully,

Joseph Nguchu

Chief Organizer, Dancer & MC