Samsung: China Tv Market

China mainland since its Modern Economic Engineer Teng XiaoPeng opened the door at Shenzhen to capitalize the Special Economic Zone; the China Mainland's economic has inflated tremendously. Today China Mainland's economy development has become the second biggest single market after the US. Any giant are eying the potential market to avoid losing out the market share to others competitors.

Samsung being the first Korean giant company start investment in China since their diplomatic ship with China. Samsung has attempts to enter into the colour TV industry in China as stepping stone to build up its empire to be the world leader in the consumer electric industry because the China future potential market is very huge as China population is about 13billian, largest in the world.

We therefore carrying out A SWOT analysis, formulate the four Ps of Marketing plan, develop marketing strategy development perspective and a brief outlook of the existing competition are included in this report.

Samsung was founded in 1938 in Korea. It has 46,500 employees working at six Samsung Electronics facilities in Korea. Although they are at different locations, all share the same goal to produce a quality product to meet and satisfying global customers.

Samsung is a very popular brand in the U.S. compatible with Sony, Panasonic, Phillips, Toshiba, Matsushita and other more top brands of TVs. In South Korea, Samsung was a government subsidized large business until in the 1990's. In the mid 1990's Korean corporations was losing out their major advantage in low labor cost and threats had been deteriorating against the labor costs to many of the competing Southeast Asian countries.

The Korean workers earned average wage of $1,144 a month was one of the highest wages paid in Asia other than of Japan. After The Peoples' Republic of China entered the competition for manufacturing of color TVs, Korea had no more the low cost labor supplier in the industry.

The China lower labor cost had threatened Korea's lowest cost provider to be in a danger position. Further more the Korean government was stop subsidies and no more provide export credits to Korean manufacturers at that critical time, disallow the Korean products sustain in the low end market.