Should Mso Change Its Name?

Should MSO change its name?

MSO has been through many trials and tribulations since the conviction of Martha

Stewart. As a result, the overall moral of the employees as well as the company's score has took

a turn for the worse.

MSO's portfolio is brilliant and creative, and is comprised of television, radio,

magazines, online, as well as name branding through Kmart contracts. With this combination of

branding channels and opportunities, the position of MSO prior to the conviction was

astounding.

MSO is a group based organization that utilizes command groups-varying departments

that report to their supervisors/managers, teams-collectively working together to achieve the

organizational goals, and task forces-groups that attain certain goals and are then reassigned new

goals and tasks. In MSO there is also a group that is concerned and dedicated toward the goal of

maintaining employee morale. This group addresses the effects of interior and exterior issues that

may impact the employees. By foreseeing these issues, they can often prepare for them and

eliminate them before there is any negative impact.

In order for the morale and well-being of the company and the employees to be strong,

they must maintain open communication through goals, objectives, decision-making processes,

business operation strategies, and the overall awareness of issues and decisions throughout the

organization. They can do this through community awareness projects and employee

involvement initiatives.

Since the conviction of Martha Stewart, the organization has been hit with new necessity

to improve/realign its communication processes-both internally and externally. I feel that Stewart

was making an attempt at this herself by serving her time immediately rather than postponing it

until after the appeal. This showed her willingness to serve her punishment for the crimes she

was convicted of and that she didn't want her employees to suffer anymore in light of her own

actions. I believe this was