Social Performance

Social Performance

Strayer University

BUS

475

Dr.Dotty Heady

I am the new CEO of Airline Plus. Our goal is to meet the public's travel needs with high end quality, amazing service, affordable prices, and top-notch safety. Our airline schedules around the world flights, so everyone is sure to arrive at their desired destinations. We are currently a medium sized corporation, but plan to grow much bigger in the near future. Our stakeholders, both primary and secondary, are our key to success. We encourage and respect all opinions from both groups.

Our primary stakeholder groups consist of our investors (shareholders), lenders, employees, and suppliers. These groups have direct interest in our corporation, and depend on our company's financial well being. Our secondary stakeholder groups include the community around us, our customers and the entire public of the nation. Because we are an airline that participates in worldwide flights we effect the entire population, not only the local community. Our customers do not directly depend on our financial well being, but they keep our business alive and operating, without them we would have no profit. This is why I, as the new CEO, find it very important to take all stakeholder's opinions, suggestions, and thoughts into consideration. If we all stick together Airline Plus will continue to grow, and have more to offer for everyone!

As I was reviewing the company and its culture, I noticed that we are above expectations in almost all categories. There is always room for improvement though, and there is one specific category that I want to focus on improving, because I feel it is our responsibility as a company to go above and beyond. The category I want to make improvements in is Social Performance. In the recent past this category was not considered a vital part of a corporation. Today, that has changed, and along with our stakeholder's help I would like to get our corporation excelling in this category. I would love to see improved service skills, improved quality of business practices, and projects that emphasize social responsibility. Improvement in this category will benefit everyone, because it will help insure that we are doing everything possible for maximum profit. Also, if we do so immediately it will put us ahead of the competitors, since most business' are still falling behind in this category.

So as a stakeholder of Airline Plus, what is it you can do to help us improve, and decide the destiny of our company? Our social performance goal is to encourage a positive impact, on the environment, consumers, employees, communities, and every in the public that also may be considered a stakeholder, through our daily activities. To do so we need have to know what is going on, and what our stakeholders are thinking. We encourage all of you to get involved and let us know what we can do to improve our social performance. For example I am working on a social performance project now, and would love to hear the stakeholder's opinions. Our local community is greatly affected by the noise our airplanes generate when taking off. I feel that it is part of our social responsibility to reduce the noise as much as possible, so I have put into works a project to build a sound eliminating wall on the sides of the airport so that noise will be greatly reduced. This will increase our social performance rates tremendously. It is not only about increasing our ratings; it is about doing what is right for the people that keep our business going.

Our employees, who are stakeholders in our company, we would like for you to help us by ensuring our customers are getting the best service possible. As for our shareholders we would like to know exactly what you all think, and what we can do to improve! You are our most vital stakeholders, and without you we wouldn't be here. Our suppliers, what products to you feel could improve our profit? Feedback and suggestions can be one of the biggest contrubitions our stakeholders can make! We also are proud to say that we include our stakeholders in all business decisions. If we continue to grow