Sociological Forces

A good article I found exemplyfying sociological forces is an article related to influencing peoples' minds. A sociological force is something with the ability to cause change or that influences people. Subliminal messages are "powerful enough to change other people's minds or influence other people's decisions." Getting someone to like you using subconscious communication is done by: Making you ooze with more confidence and esteem, removal of social barriers from personality and make yourself more attractive, physically, mentally, and emotionally. Everyone has the ability to subliminally influence others minds.

An article that I was able to find illustrating demographic forces is related to the Super Bowl ads and the health of Americans. A demographic force has to deal with the characteristics of the human population, as well as interests and trends over time. "More than 100 million people are expected to tune in to Super Bowl XLV this weekend, but only some of them are football fans." A large percentage of ads are pitching soda, snacks, and other junk foods loaded with calories, sugar, sodium, and fat. The article mentions "Studies show if you see an ad for a product and try it for the first time, you like it more than if you didn't see the ad," says Jennifer Harris, Ph.D., the director at Yale University's Center for Food Policy & Obesity. This is triggering our preferences and making us want to eat more.

The previously mentioned article about the Super Bowl ads can also be seen as from a cultural perspective. It is part of the American culture to get together with a big group of people and watch the Super Bowl game. Many people that do not even like football watch the game strictly because they want to see the commercial advertisements during the game. Although most Americans love watching the commercials, many people in other countries do not feel the same, therefore the commercials being played in the U.S. should not be marketed to other countries.