South Delaware Coors Outline

A. Environment

1. Economic conditions

Limited funds are available for research purposes. Larry has $15,000 available for research purposes while the whole research needs $18,549.50

2. Cultural and social values

Coors is very famous to the public with a good brand name.

The consumption of beer products in Delaware counties is very important for decision making

3. Political and legal issues

Coor's corporate management was seen some customer to hold antiunion beliefs, and some other consumers perceived the brewery the brewery to be somewhat insensitive to minority issues

4. opportunities and threats in the environment

The success of this business would depend highly on the two wholesalers in Delaware.

Using aluminum can recycling equipment, Coors can attract customers who concern about protecting environment.

B. Industry

1. Industry

Coors brewery is the fourth-largest seller of beer in the country. They focus on the quality of their product, carrying about environment and giving people something to believe on

2. The Major competitors

Competitors of Coors include existing beer and alcohol manufacturers in the country as well as foreign countries.

There are a great number of substitute products available in the market. These include other beer products as well as wine, hard liquor, wine coolers, and other carbonated/malt alcohol products.

It maybe has a new competitors coming into the industry but Coors has an exclusive formulation

C. Organization

1. Objectives and constraints

Larry's main objective is to open up the beer distribution market in the South Delaware area, and area that has been untouched by this industry. His mission is to gain consumer acceptance in the area and maintain a successful and profitable distributorship.

the constrait is thatThe retailers need license to sell alcohol in their place

2. Organizational structure

i. Larry plans on having four route salespeople, a secretary, a warehouse manager, as well as himself as the distributorship owner.