Space and Place

Space and Place 2

Marketing is extremely important in any business. As stated in Mullins & Walker (2010), "marketing involves decisions crucial to the success of every organization, whether large or small, profit or nonprofit, manufacturer, retailer, or service firm." (p.4). In this new economy or web-savvy age that we are living in, companies must be able to have not just a physical place for the organization but a digital space for it as well to compete with their online competitors and to shift themselves into the global market that is accessible, available, marketable and viable in every way from exposure, to selling new products, to being the trial blaze with a product or in a certain region to revenue.

In order to make the space and place work is to look over the marketing implications and conduct marketing research segments for the digital and physical locations of any business.

The physical place of a business can be their only, main or just one of many locations. However, it can't just be placed anywhere. There are strategic steps that must be taken to ensure that the physical location is a place that is safe, friendly, welcoming and assessable to its targeted market. It must follow the process of marketing, which deals with socializing that has needed activities to give customers and organizations the ability to get what they need and want by exchanging with each other to have a continuous relationship. One can't happen without each other. The customer need businesses to supply their wants and needs and the businesses need customers to continue to exist and be successful. Companies need a place for their businesses to be conducted in whether it is a local place or a corporate location it is a must.

Space and Place 3

Having space and place for a company presents many advantages. Space helps make consumers aware of certain products that are not sold in the store. Going to the store gives consumers an opportunity to look at and feel the products that are being displayed. In most cases, consumers like to purchase products from establishments that have both space and place. This is beneficial for consumers when they cannot find a product in the store. In many cases when products are not available in stores, they can be obtained online. Most retail establishments are transitioning to space and place businesses. Some businesses have local establishments, while others are located nationally. Stores such as Wal-Mart, Target, and Sears engage in both space and place. These businesses have stores located throughout the United States and they have huge online markets. These stores are positioned well as business, yet, there are some recommendations they can use. As a result, there are recommendations that may enhance business and assist them as they transition from space to place effortless.

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