Starbucks
Essay by people • July 21, 2011 • Essay • 717 Words (3 Pages) • 1,390 Views
STARBUCKS- Easily one of the best programs in the market for one big reason: free stuff. The whole idea of a program like this is to "reward" a consumer for frequent patronage, which is why entry-level perks like a free drink on your birthday and two hours of free Wi-Fi per day eventually grow into free syrup and milk options, free refills and free coffee with bean purchase as a Starbucks customer feeds his or her fix.
Granted, the free drink for every 15 purchases that a "Gold Level" member makes doesn't seem great compared to 10-for-1 elsewhere, and old Starbucks Gold members lose their 10% discount, but the breadth and variety of this free program still make it worth the swipe.
Ideas- At that level, the valued customer receives invitations to members-only shopping events, advance notices for sales.
private off-hours shopping events
"P.S. Rewards" program is free and available to customers who shop in stores or online at PS4U.com. Program members earn one point for every dollar they spend and at 75 points they receive a $5 reward toward a future purchase
STARBUCKS- Easily one of the best programs in the market for one big reason: free stuff. The whole idea of a program like this is to "reward" a consumer for frequent patronage, which is why entry-level perks like a free drink on your birthday and two hours of free Wi-Fi per day eventually grow into free syrup and milk options, free refills and free coffee with bean purchase as a Starbucks customer feeds his or her fix.
Granted, the free drink for every 15 purchases that a "Gold Level" member makes doesn't seem great compared to 10-for-1 elsewhere, and old Starbucks Gold members lose their 10% discount, but the breadth and variety of this free program still make it worth the swipe.
Ideas- At that level, the valued customer receives invitations to members-only shopping events, advance notices for sales.
private off-hours shopping events
"P.S. Rewards" program is free and available to customers who shop in stores or online at PS4U.com. Program members earn one point for every dollar they spend and at 75 points they receive a $5 reward toward a future purchase
STARBUCKS- Easily one of the best programs in the market for one big reason: free stuff. The whole idea of a program like this is to "reward" a consumer for frequent patronage, which is why entry-level perks like a free drink on your birthday and two hours of free Wi-Fi per day eventually grow into free syrup and milk options, free refills and free coffee with bean purchase as a Starbucks customer feeds his or her fix.
Granted, the free drink for every 15 purchases that a "Gold Level" member makes doesn't seem great compared
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