Start up Plan for Foodhub

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Contents

1.Executive Summary        2

1.1 Objectives        2

1.2 Mission        3

1.3 Keys to Success        3

2. Business Description        4

2.1 Company Ownership        4

2.2 Company Locations and Facilities        4

3. Product Description        5

4. Competitive Comparison        5

5. Market Analysis Summary        6

6.Marketing Strategy        7

6.1 Marketing Programs        7

7. Current Operations and future operations:        8

8. Management Summary        9

8.1 Management Team        9

9. Pro-Forma Balance Sheet        10

10. Pro-Forma Profit and Loss Statement        10

1.Executive Summary

Food Hub is a locally owned food outlet that will be positioned as an Unique food restaurant through our creative approach to the company's image and detail presentation. Food Hub will provide a combination of excellent food at value pricing, with fun packaging and atmosphere. Food Hub is the answer to an increasing demand for tasty and local food, to be consumed while spending fun time with family and friends in food Hub.

In today's highly competitive environment, it is becoming increasingly difficult to differentiate one food outlet from another. Bangalore is a city where we find people from different states and also countries. So, we have a plan to open a food outlet where we aim to provide special/unique food of different districts of Karnataka. We would be opening 12 different food stalls/stores as a part of initial entry strategy in our food hub.

Our main priority is to establish one outlet in a mall with more footfalls, preferably in one of prominent shopping malls in Bangalore. Later, our effort will be a further development of more retail outlets in the surrounding area.

This plan is prepared to obtain a location for the initial launch of this concept. Additional financing will need to be secured for the two subsequent outlets, anticipated in month 13 and early in year three. The financing, in addition to the capital contributions from shareholders, will allow Food Hub to successfully open and expand through year two. The initial capital investment will allow Food Hub to provide its customers with a value-driven, entertaining experience through the creativity of its founders.

Food Hub will entice youngsters to bring their friends and family with our innovative environment, Fresh and popular foods with good quality.

1.1 Objectives

• To establish a presence as a successful local food outlet and gain a market share in Bangalore’s fast food industry.

• To make Food Hub a destination spot for mall.

• To expand into a number of outlets by year three.

1.2 Mission

Our main goal is to be one of the most successful food outlets in Bangalore, starting with one retail outlet located inside a major shopping mall as a "market tester."

Our main focus will be serving high-quality food at a great value.

1.3 Keys to Success

To succeed in this business, we must:

• Create a unique, innovative, entertaining menu that will differentiate us from the rest of the competition.
• Control costs at all times, in all areas and implement a conservative approach to growth policy. Although, we provide more than enough fund to open more than one outlet, we want to be on the safe side of the business.
• Sell the products that are of the highest quality, as well as keeping the customers happy with all of our product categories from food to store merchandising.
• Provide 100% satisfaction to our customers and maintaining the level of excellent services among other competitors.
• Get access to high-traffic shopping malls near the target market.
• Promote good values of company culture and business philosophy.

2. Business Description

Food Hub is a platform provided to the different districts’ famous stall/store/small restaurant vendors who are not able to scale up their business. Our outlet also provides excellent and friendly customer service to support the ambience of fun, energetic and youthful lifestyle. 

Our store will feature displaying our items which are being sold so that they are able to see it on the display TV and choose which they want to eat. Our customers will also be able to read our in-house brochures in regards to all knowledge about the benefits of the items they are going to eat. Our store will be decorated with fast food setting, such as a bright counters and display menu on the wall.

2.1 Company Ownership

Food Hub is a privately held company. Amit Sharma, Anup Koppad and Brajesh Kumar are the joint owners of the company. All hold an MBA degree from XIME, Bangalore, true entrepreneurs by heart, with specialization in Marketing Management.

2.2 Company Locations and Facilities

Food Hub locations will range in size from 3500-4500-meter square and will seat from 100-120 guests. Our first location will be on the larger end of this range. The location will feature its own originality in other brand building attributes. We will equip the outlet with modern furniture and aim for cleanliness and an open feeling.

The space selection will be chosen based upon the following criteria:

• Community size: minimum of 800,000 people within a radius of 8 kilometers.
• Tourist destination.
• Easy access.
• Large percentage of teenagers in the community.

All of these qualities are consistent with Food Hub' goal of providing a top-quality food experience. We want "word-of-mouth" to be our best form of marketing, where our customers value our brand as something exciting and cannot wait to tell their friends and neighbors.