Stiffer Rear Springs to Enable Negotiating the Ubiquitous Potholes on Indian Roads

Stiffer rear springs to enable negotiating the ubiquitous potholes on

Indian

roads.

roads.

c. Changes in cooling requirement, with greater airflow to the rear.

c. Changes in cooling requirement, with greater airflow to the rear.

d. Higher resistance to dust.

d. Higher resistance to dust.

e. Compatibility of engine with the quality of fuel available in India.

e. Compatibility of engine with the quality of fuel available in India.

f. Location of horn buttons on the steering wheel. As Indian motorists use horn

f. Location of horn buttons on the steering wheel. As Indian motorists use horn

far more frequently than the European where the horns are located on the lever.

far more frequently than the European where the horns are located on the lever.

4.

4.Stimulating Innovation: -

Stimulating Innovation: -

An undifferentiated marketing strategy that targets at all customers in the total market necessarily reduces customers' preferences to the smallest common basis. Segmentations provide information about smaller units in the total market that share particular needs. Only the identification of these needs enables a planned development of new or improved products that better meet the wishes of these customer groups. If a product meets and exceeds a customer's expectations by adding superior value, the customers normally is willing to pay a higher price for that product. Thus, profit margins and profitability of the innovating organizations increase.

5.

5.Makes the marketing effort more efficient and economic: -

Makes the marketing effort more efficient and economic: -Segmentation

ensures that the marketing effort is concentrated on well defined and carefully chosen segments. After all, the resources of any firm are limited and no firm can normally afford to attack and tap the entire market without any delimitation whatsoever. It would benefit the firm if the efforts were concentrated on segments that are more profitable and productive ones.

Segmentation also helps the marketer assess as to what extend existing offer from competitors match the needs of different customer segments. The marketer can thus identify the relatively less satisfied segments and succeed by concentrating