Strategic Management

Strategic Management Case Brief #1

Case #16 - The Global Automobile Industry in 2009 (pp. C226-C237)

I changed my mind regarding the case assignment. As I looked closer at the case I had selected, most of the information in the case was about Executive Compensation and comparing the various compensation packages in the industry relative to the mission. While it still asks for industry analysis and gave some information about the industry, I would prefer to use one that focuses on that aspect so you're not led astray by all of the information about compensation. Therefore, the case assignment is now from a case located at the back of your text book, Case #16.

Each case brief will be slightly different in its requirements. The first case revolves around an entire industry rather than a specific company and its strategic issue. You should answer the questions I've provided below, but unlike the talking points your answers should not be numbered, but should be identified with an appropriate subheading. In the first question, each force should have a subheading as well a subheading for the question. Your answers should be in paragraph form. I estimate that the length for this case will run 5-10 pages (typed, double-spaced). You should include a cover page (the only place where your name appears). The pages should be numbered starting with the first page of writing (rather than the cover page). The due date is next Wednesday, February 15, 2010. Your paper should address the following questions:

1. Analyze the competitive structure of the automobile industry in the United States. Characterize each force as weak, moderate, or strong. What are the impacts of each force and the conditions leading to a stronger or weaker force? Is this an attractive industry? Which two forces are the strongest (negatively affecting the industry's profitability and why)?

2. What are the major environmental trends driving change and what are the key success factors in this industry? How has the industry changed since 2009? (You will need to do some outside research to answer this. Be sure to cite your sources within the paper and include a Reference List at the end using APA format.) What will the major US companies need to do to compete effectively in this industry?

3. Globally, what is the biggest opportunity facing the industry? What is the biggest challenge?