Strategic Marketing

Strategic Marketing

Strategic Marketing (SMA) Master Business Administration

|Individual Assignment, Strategic Marketing for Dimension Data. Mark Taylor 9/7/2009

Executive summary

Introduction

This document is an Assignment on the Marketing Strategies of Dimension Data since the year 2000. The focus areas of the document are to draft a Marketing plan for the Year 2000. The current marketing strategy for 2009 and recommend a future marketing strategy to assist DiData in maintaining their position in the Market.

Dimension Data Holdings plc (DiData) founded in 1983 by Jeremy Ord, Richard Came and Bruce Watson. They were a local supplier of low margin network products that has developed into a global provider of network integration services. In 1987 the company listed on the Johannesburg Securities Exchange (JSE) and in 1999 listed on the London Stock Exchange (LSE). The company has developed into a specialist global IT services and solution provider.

Didata has developed over the years from their knowledge in networking and network-related technologies continuously outperforming competitors. The company comprises of three divisions: Network Services, i-commerce and Protocol with areas of expertise directed at contact centres, Internet Protocol (IP) telephony, operations management, procurement and logistics and security that is supported and maintained by expert people, processes and project experience (Figure1).

Acquisitions of businesses, complimentary to their key strategy were an integral part of the group's strategy. They acquired numerous businesses from proceeds of the global share offer. This was achieved from continually evaluating potential acquisitions and investment opportunities. The growth strategy was based on Global Acquisitions in America, Europe and Asia.