Supply Chain Optimization at Madurai Aavin Milk Dairy

SUPPLY CHAIN OPTIMIZATION AT MADURAI AAVIN MILK DAIRY

Anand had been working at the Madurai Aavin Milk Dairy (MAMD) for 25 years and was in-charge of the quality

control department. MAMD has been one of the few profit-making milk dairies in Tamil Nadu, India. Anand’s key

responsibility was to ensure sufficient supply of milk and milk products to meet the demand, especially “premium

milk”, and remain a profit-making entity.

According to Anand:

The gap between the demand and supply has increased over the last few years. In 2011, on an average

MAMD supplied only about 2,50,000 liters of milk out of an estimated average market of demand 3,40,000

liters in Madurai district alone. The rest of the market was with the private sector milk producers. It is

important for MAMD to maintain the market leadership to remain profitable. SUPPLY CHAIN OPTIMIZATION AT MADURAI AAVIN MILK DAIRY

Anand had been working at the Madurai Aavin Milk Dairy (MAMD) for 25 years and was in-charge of the quality

control department. MAMD has been one of the few profit-making milk dairies in Tamil Nadu, India. Anand’s key

responsibility was to ensure sufficient supply of milk and milk products to meet the demand, especially “premium

milk”, and remain a profit-making entity.

According to Anand:

The gap between the demand and supply has increased over the last few years. In 2011, on an average

MAMD supplied only about 2,50,000 liters of milk out of an estimated average market of demand 3,40,000

liters in Madurai district alone. The rest of the market was with the private sector milk producers. It is

important for MAMD to maintain the market leadership to remain profitable.