Swot Analysis on Kimberly-Clark Corporation

Introduction

Kimberly-Clark Corporation is one of the nation’s global marketers with a large range of products that or used in offices, homes, and corporate industries. We specialize in health care and personal hygiene products. Kimberly-Clark Corp started there established in 1872 in Wisconsin, USA the company is now the world’s largest supplier with paper products for home, business, health care and office (Kimberly-Clark 2007). “We have 58,000 employees working at manufacturing facilities in 37 countries” (Kimberly-Clark.com).” In 2014, we have a net profit of 21.1 billion in sales Kimberly-Clark is well- known throughout 175 countries for its brand of quality and service. Kimberly-Clarks mission is to supply customers with the best customer care and products thought out the global communities (Kimberly-Clark 2007).”

Mission Statement

“Kimberly-Clark has set values since the company was foundered to serve customers with the best of quality. These are the values of which our Team leaders and employees our rewarded. The background of Kimberly-Clark is about being committed to the communities in which we serves. With honesty and caring, we are committed to new ideas and we respect the needs of our customers. These are the values that have helped establish our company to become one of the leading companies that produce health and hygiene products that are used by many business professionals, and families around the Globe (Kimberly-Clark).”

SWOT Analysis

Strengths

Kimberly-Clark’s has laid a foundation across the globe with its history of quality of disposable paper products categories, which has given a great deal of recognition with its marketing development. The company has a list of strong brands with levels of customer recognition and trust.

 Kimberly-Clark’s has a responsive research and development team that are able to meet the changes of the customers wants and needs at any given time.

 Kimberly-Clark is a non-woven business and produces its own polymer-based non-woven products.

 The company has been successful with there on creative marketing strategies.

Weaknesses

Kimberly-Clark continues to rely on “Reliance of Americas” for the majority of all there sales.

 Kimberly-Clark vs Procter & Gamble in the Chinese market: Kimberly-Clark has not built a good reputation with the Chinese.

 Kimberly-Clark’s has facilities in China with some leading brands but do not participate in establishing a Chinese marketing relationship

 Kimberly-Clark diaper line has a 34% percent accountability for its finances and those have drop since 2007-2012, the cost of raw material have resin and increase competition.

Opportunities

Kimberly-Clark is one of the global world leaders in paper products, and or considered the most vibrant disposable paper products maker in 2010-2014. There is plenty of growth within the markets and with that growth; it gives more spending power to the consumer. When the consumer’s lifestyles change retailers, strategy changes and brings more growth to the market. That gives opportunity to build more facilities around the world.

 Eco-consciousness was influence buy the amount of paper consumer’s use throughout the nation and the environmental issues that we face it brought opportunities to clean up the environment and use eco-friendly materials.

 Product innovation and its growth have generated sales in markets it gives Kimberly-Clark a competitive advantage on the competition because they already have the resources and the technology to research and development.

 Kimberly-Clark has its own private label with the Huggies brands and the opportunity to manufacture products and advances revenue.

Treats

Kimberly-Clark has faced hardship with the U.S. market. It could put consumers in an higher cost for products. Especially, products that sold for a reasonable price that are now offered the at a higher cost.

 Higher prices raise the competition on major companies that have private label products bringing prices to all record low on disposable paper products markets.

 Higher cost on raw materials and energy cost place a large amount of the company’s profits.

 Private label product put Kimberly-Clark in pricing war with the competition.

Competitive Advantages

Kimberly-Clark insights are is based on identifying what consumers wants and needs are then translating those into marketing solutions that produce growth. Our intentions are to accomplish technologies to lower cost to our customers. We have reduced capital-spending cost as a percent of sales since the inception of the Global Business Plan. By utilizing portfolio management, we have improved the allocation of how we invest, with more targeted expansion and an increased emphasis on innovation and cost reduction. Moreover, the companies plan is to further its improvements with its working capital efficiency. As it builds on progress, it has made over the last three years. Capital discipline is central to our plan to continue to improve ROIC, provide a top-tier dividend payout and return excess cash to shareholder (Kimberly-Clark 2013).

What gives Kimberly-Clark product/service competitive advantage is for more than a century we have been transforming insights and technologies into innovative products and services that improve the lives of nearly a quarter of the world's population. As the company grew, so did our reputation as a paper product manufacture we turn ideas into beneficial realities for our customers, shoppers and users. Our passion for creating essentials for a better life for people everywhere has driven us to invent five of our eight major consumer product categories: facial tissue, paper towels, and toilet paper on a roll, feminine pads and disposable training pants.

We value our relationship with are customer and suppliers throughout the globe, which is the niche that we provide for a better lifestyle. “Our company works with the National Minority Supplier Development Council, the Women's Business Enterprise National Council, the National Gay and Lesbian Chamber of Commerce and other sources to locate qualified and