Swot & Environmental Scan for Target

SWOT & Environmental Scan for Target

Target is a mass merchandise store, which is founded in 1962 in The United State, and it will remain inside the U.S borders until Marsh 2013 when the Canadian store will be opened. Shoppers are looking forward to that event as well as many retailers in Canada. Along with that, many strengths, weaknesses, opportunities and threats ,which this company has, are noticed.

Strengths:

Target is one of the stores that provide lower prices. However, the over all shopping experience is what make it a different store. Store design sets up perfectly to make consumers enjoy being there with Clean and wide aisles. Aside from that, Target is not only offers rock-bottom prices but also fashionable and trendy styles besides having a partnership with designers who work on products for Target alone. Consequently, the products are better than what discount stores have combined with prices that lower than department stores. In addition, Target considers customer service one of their priority. All that turn shopping to be vital and fun activity as a result the loyalty among Target gusts is raised.

In terms of technology, Target caters the global renewable demand by providing goods in online shopping. Therefore, customers can obtain various choices and special offers from home. Also in Target stores, the flow of gusts and goods through the cashers is monitored and central phones that clients can use to have help are installed.

Human resources is one of The strength points in Target corporation. Target's employees are team members and they are treated fairly. Because in Target they know that human resources is one of development principles and the employee satisfaction will reflect on the customer.

Target has a strong social and environmental commitment also. It has community consultation, compliance, auditing for continues development, proactive planning and sustainable development.

Lastly, Target has a strong reputation and name in the market.

Weaknesses:

The first weakness in Target is the prices which are not the lowest one in the market compared with Wal-Mart, one of the aggressive competitors to Target. Also, the prices that will be in Canada might not be as the prices in the U.S which may lead to decrease the sales in Canada.

In addition, Target's growth rate is slow compared with their competitors; furthermore, the stores are not many. Wal-Mart; for example, has 3397 stores in the U,S. Whereas, Target has only 977 stores. Moreover, the former is in Canada since 1994 while the latter will be here by the next Marsh.

Opportunities:

One of the great opportunities is implement a strategy for both international and local expansion. Also, club card would be an excellent way to earn clients'