Swot Sample

a. Strengths

1. For Purple Pixel to become one of the most well known establishment in the area.

2. For the business to become one of the most advanced yet affordable commercial printing establishment by continuously seeking for the latest trends and improvements in the industry.

3. To become a benchmark of quality amongst its kind.

b. Weaknesses

1. To attract clients not only from around the area, but become an inviting establishment to clients from different places as well.

2. To become a better option over well established business, by providing them a warm service and quality products that the industry demands.

3. For the business to earn profit in a shorter period of time and continuously become a well sustaining business in the area even with the unstable change of supply costs.

c. Opportunities

1. To be able continuously innovative products and services that no other business offer.

2. To eventually have a broader market and not just those of the advertising industry.

3. To in time, be able to sustain an online web based service that will allow online transactions with its clients, thus broadening its target market.

Executive Summary

Purple Pixel Printing Lounge is a cozy establishment that offers superior quality printing services at a very reasonable price and original varieties of milk-tea and cinnamon roll to suit their clients as they wait. A creative lair, in a environment which aimed to spark innovation and boost creativity to its clients. Its very first and only establishment can be found in around Legazpi area near Ayala Center where it is accessible and easily located by everyone.

Purple Pixel Printing Lounge is still in the introduction stage, where its products and services is still unfamiliar to its market. During this stage Purple Pixel is likely to incur additional costs associated with the initial distribution of the product. These higher costs coupled with a low sales volume will make the introduction stage a period of negative profits. During this stage, the primary goal is to establish a market and build primary demand for the product class.

The business follows a strict production process to ensure quality and smooth flowing service every time. The general manager is the overall in charge and owner of the entire business, the manager is to make sure that every project undergoes through the business' production process, all problems regarding the business shall be directly addressed to the general manager. Pantry assistants are the ones responsible in serving food and