Swot of Panasonic

SWOT of Panasonic

SWOT analysis is a planning tool used to analyze an organisation’s strengths, weaknesses, opportunities and threats. SWOT begins with an analysis of the general business environment. It then identifies the strengths and weaknesses of the firm. This part of SWOT involves internal analysis. Then, the analysis attempts to identify opportunities, competitive and environmental threats. This part of SWOT involves external analysis.

Strength

Strength is capital, knowledge, skill, or other advantage that a firm has or can acquire over its competitors in meeting the needs of its customers.

The strength of Panasonic is the quality of product is high. This is because Panasonic’s goal is to produce high standard and long lasting electronic. For example, Panasonic’s air conditioner has a good air purification system. It use nanoe-G with dust sensor to purify air when the level of particle concentration is high. Thus, people who buy the product of Panasonic will have a good and healthy life.

Weakness

Weakness is flaw that increases the risk of a failure.

The weakness of Panasonic is the product of Panasonic is expensive. This is because the products of Panasonic is in high quality. For instance, the price of air conditioner of Panasonic is RM 3898 while the price of air conditioner of Pensonic is RM 1006. So, this will affect the customer of Panasonic in a low rate because the quality of the products of Panasonic is good.

Opportunity

Opportunity is exploitable set of circumstances with uncertain outcome, requiring commitment of resources and involving exposure to risk.

The opportunity of Panasonic is emerging markets. An emerging market is a country that has some characteristics of a developed market, but does not meet standards to be a developed market. Panasonic produces many household appliances which causes it has more global demand. As a result, there is demand for Panasonic products even in poorer regions. In general, this multinational has plenty of opportunity to expand into markets in Latin America, India and perhaps one day Africa.

Threat

Threat is negative event that can cause a risk to become a loss, expressed as an aggregate of risk, consequences of risk, and the likelihood of the occurrence of the event.

The threat of Panasonic is Panasonic has heavy competition. This is because Panasonic is not the only company that produce and sell electronic products. Company like Sony, LG, Toshiba, Philips and others also produce and sell electronic products. Thus, Panasonic needs to always have new idea to attract more customers to buy their products.