Tata Group Case

Analyse the case study 'Tata Group .... ' which is posted in the 'Reading & Resources' area of breo. Answer the questions that follow the case. These would be the basis for a team work & presentation

1. Describe the various advantages that firms like Tata employ to become large industrial conglomerates. How can Tata use these same advantages to succeed in foreign markets? Describe the various advantages that firms like Tata employ to become large industrial conglomerates.

2. What makes emerging markets attractive for international business? Discuss emerging markets as target markets, as platforms for manufacturing, and as sourcing destinations.

3. What is the relationship between trade barriers, bureaucracy, country risk, and the emergence of Tata as a major player in world trade? What is the role of declining government intervention in Tata's success in India and its ability to internationalize? What should Tata do to manage country risk in India and other emerging markets?

4. Given growth rates and other characteristics of emerging markets, what markets should TAMO target for sales of Nano cars? What country-level factors should TAMO consider as it evaluates the potential of various emerging markets?

B . China is a huge attractive market, with growing affluence. Before exporting to China, most firms conduct market research to acquire a fuller understanding of the country's market situation. Two useful research sites are the China Business Information Center (CBIC; www.export.gov/china) and UK Trade and Investment (www.uktradeinvest.gov.uk). At the CBIC, for example, firms can find out if they are "China Ready." They can access trade leads and read current news about business in China. Suppose you are hired by a firm that markets various products, including: (a) breakfast cereal, (b) popular music on CDs, and (c) laptop computers, and wants to begin exporting to China. For each of these product categories, using the above Web sites and globalEDGE™, prepare a list of the information that the firm should gather prior to making a decision to export to China.

Please prepare on a brief presen