Tdm250 Ch1 Notess
Essay by lindseyct • June 1, 2012 • Study Guide • 496 Words (2 Pages) • 1,328 Views
* Change and unpredictable events are actually predictable
o Terrorist attacks
o Unpredictable Economic down turns
o Saars
o Climate change
* Europe's market share will continue to be largest destination for international tourist arrivals but market share will drop 59% to 45%
* Emerging economy's- china Indonesia russsia india brazil
* Tourism will continue to be sensitive to economic downturns
* Brandification
o Idea that customers prefer brands than not brands
o Hotel marketing- brand of hotel will become more important than destination itself
o Why growing? New hotel projects- in order to finance, the bank will demand that property be associated with brand to give them confidence
o With growing concern of unfamiliar places of safety, branding helps alleviate stress or concerns
* Borderless travel
o Super Europe
o 2004, doubled in geographic size
o Open border policies being loosened up between travel of US, Canada and Mexico
Also asia
* Environmental trends
o Climate Change and Rising sea level
o As more tourist destinations become destinations negatively impacted, the fewer and fewer unspoiled destinations there will be, and experienced heightened environmental stress
* Space Tourism
o Air travel
Blimp structure, reach 170 mph
Virgin galactic- Richard bransen, experimenting with airplanes that enter upper part of atmosphere of space
* Change and unpredictable events are actually predictable
o Terrorist attacks
o Unpredictable Economic down turns
o Saars
o Climate change
* Europe's market share will continue to be largest destination for international tourist arrivals but market share will drop 59% to 45%
* Emerging economy's- china Indonesia russsia india brazil
* Tourism will continue to be sensitive to economic downturns
* Brandification
o Idea that customers prefer brands than not brands
o Hotel marketing- brand of hotel will become more important than destination itself
o Why growing? New hotel projects- in order to finance, the bank will demand that property be associated with brand to give them confidence
...
...