Television Commercial - Y-Talk Voip Calling System

Television Commercial

Y-Talk VoIP Calling System

Kyar Nyo Thin

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TABLE OF CONTENTS        PAGE

Executive Summary        3

Introduction        4

Product Information        4

Product Life Cycle        5

Product’s Target        6

Commercial Description        6

Weakness        6

Conclusion        7

Reference        7                

Executive Summary

        In this assignment, the commercial of Ytalk VOIP Calling System, the product of a joint project development of Myanmar Post & Telecommunications and Yatanarpon Teleport. The system enables people with access to the Internet to easily place oversea phone calls. The account card and four versions of recharge cards are available on the market. In terms of product life cycle, the Ytalk is going through the growth stage, having a giant potential user market in the country of 60 millions population. And with the help of “Telenor” and “Oredoo”, which will enhance the communications of the Myanmar people, the market of Ytalk will keep expanding. Even though the product is genuinely useful, the commercial, with all the dancing and singing, is not able to represent its full ability. However, with a more improved and enhanced story-line based infomercial, I believe the commercial will stand out and persuade people into thinking that they need Ytalk.

Introduction

        This report represents the assignment about a television commercial that we have to analyze and provide suggestions on how to improve the commercial to be a better one. For my assignment, I chose the Ytalk VOIP Calling System commercial. The system is product of a joint project development of Myanmar Post & Telecommunications and Yatanarpon Teleport, the leading private Internet Service Provider in Myanmar since 2001. The company specializes in ICT Industrial development with 500-billion kyat investment capital between the government of Myanmar and local companies. It is also the founder of well-known Yatanarpon Cyber City. The company operates its own nation-wide satellite and wireless network to deliver a wide spectrum of network services.

Product

Product Information

        Ytalk VOIP Calling System is a joint project development of Myanmar Post & Telecommunications and Yatanarpon Teleport. It provides a legal calling system for the public to be able to conveniently connect with abroad. By utilizing the Ytalk Softphone, one can easily call the desired countries with a reasonable price from where the access to the Internet is available. The company offers “Customer Self Care Interface” for the users to guide how to make calls and recharge. Moreover, ‘Account Cards’ and ‘Prepaid Cards’ are available on the market. The account card can be bought with 10,000 kyats and the recharge cards come in three versions: 50 FEC, 30 FEC and 10 FEC to meet the various needs.

Product Life Cycle

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        Among the product life cycle, the VOIP system would be in a growth stage. It has been introduced for some time, and people have noticed its usefulness by now. Moreover, after Myanmar has transformed into a democratic country, FDI flowed into the country, with “Telenor” and “Oredoo” being the two biggest mobile network provider. These two companies will fill the needs of a qualified yet cheap SIM card with better Internet speed than the government’s MPT. This will boost the YTalk VOIP service popularity, as more and more people will be able to assess the Internet. Also, as more people go abroad, the sale of the international calling card will continue to grow.