Terra Cycle Case Study (partial)

2. Product positioning:

Terracycle is a well-known brand of organic fertilizers. They produce eco-friendly products that can help to give nutrients to your plants, especially they are now are developing new products which is specifically created for Orchids and Violets. These products were made from organic waste which was fed to worms and the excrement then liquefied and mixed with warm water and air. Moreover, Terracycle is using reused plastic water bottles and the residue left over from the vats is used in potting soil and seed starter products. Usually organic products cost a lot of money, but Terracycle gives you a great organic, eco-friendly product with affordable price or we can say cheap. “How is it possible an organic product be cheap? There must be a catch”, but no. When you use Terracycle fertilizers, other than no side-effects, your plants will grow healthier, if you grow vegetables or fruits they will taste better. Since you are using organic fertilizers, hence you are also producing organic food with low costs. Nowadays, people starts to care about their surrounding environments, people start growing trees using the service from non-profit organizations. The concept of loving environment helps Terracycle to create a logo which is an infinite symbol with two arrows heading each other, it was inspired by the thought of ‘earth’ and ‘cycle’. People can use Terracycle regular fertilizers for all kinds of plants, but if you want more maximum effect on your beloved plants you can use their new products which is specified for Orchids and Violets. Orchids and Violets are indoor plants, they are beautiful plants to decorate your home. Using Terracycle products it will be safe for you to keep it indoor because the product itself are organic. When you are using other fertilizers (non-organic) it will be dangerous to be in the same room with the plant as the fertilizers could evaporate and be inhaled. Terracycle fertilizers are also made in liquid form which is really easy to use and less messy during gardening especially if the plant are decoration plants. Terracycle is good for your plants and everyone else.

Target market: For house-wives or women or men who stay home, people with gardening hobbies and professional gardener. Also suitable for nature lover, who loves to take care of their environment and determined to grow more plants for better environment. Organic vegetables & fruit farmers.

6. Qualitative factors that could affect developing new product:

- opinion or reviews from customer who requested to have more specific fertilizer so it could give maximum improvement of their plants

- some plants are much harder to tend than the others, so general organic fertilizers might not be enough. specific fertilizers may give more maximum effect as they have some more concentrated ingredients