The Factors That Affect on the Purchase Intention of Smartphone Among Year 3 Engineering Entrepreneurship Students

University Malaysia Perlis (UniMAP)

School of Business Innovation and Technopreneurship (PPIPT)

YEAR 3 SEMESTER 1, 2016/2017

BFT 318 RESEARCH METHODOLOGY

RP52 – ENGINEERING ENTREPRENEURSHIP

PREPRARE BY:

NAME MATRIC NO. GROUP

CHAN XU MAN 141223414 21D

JESSLYN AW SUE MING 141222161 21D

LEE SHI YEN 141223620 21D

SIM PEI THENG 141222283 21D

SOH HUI EN 141223629 21D

SUBMISSION DATE : 9 DECEMBER 2016

PREPARED TO : DR. UMNI NAIEMAH SARAIH

TABLE OF CONTENT

No. Content Page Number

1. Chapter 1

1.1 Introduction

1.2 Problem Statement

1.3 Research Questions

1.4 Research Objectives

1.5 Significance of Study

1.6 Scope of Study

1.7 Definition of Key Terms

1.8 Summary of Chapter 1

1-8

1-3

3-4

5

5

5-6

7

7-8

8

2. Chapter 2

2.1 Literature Review

2.2 The Concept of Dependent Variable

2.3 The Concept of Independent Variable

2.4 The Relationship Between DV and IV

2.5 Theoretical / Conceptual Framework

2.6 Research Hypotheses

2.7 Summary of Chapter 2

9-18

9

10

11-14

14-15

15

16-18

18

3. Chapter 3

3.1 Methodology

3.2 Pilot Test

3.3 Research Design

3.4 Instrumentation and Measurement

3.5 Data Analysis Procedure

19-27

19

19

20-22

22-25

26-27

3.6 Summary of Chapter 3 27

4. Chapter 4

4.1 Response Rate

4.2 Description of Study Sample

4.3 Reliability Test

4.4 Inter-Correlation between Variable

4.5 Regression Analysis

4.6 Results of Hypothesis Testing Summary

4.7 Summary of Chapter 4

28-38

28

28-31

31-34

34

35-36

37

38

5. Chapter 5

5.1 Discussion of Research Findings

5.2 Implication

5.3 Limitation of Research

5.4 Suggestion for Further Research

5.5 Final Conclusion

39-42

39-40

41

41-42

42

43

6. References 44-46

1

Chapter 1

1.1 Introduction

With the advancement of science and technology, information developed,

smartphone gradually become a part of life tool for people around the world.

Nowadays, technology has been improved on how smartphone function. Smartphones

are not only able to communicate with each other anytime, anywhere, and the

smartphone have variety of functions, such as: cameras, games, internet, watching

movies, listening to music and so on.

Smartphones can enhance on how people communication with each other

because instant messaging and social networking features on the smartphone have

real-time capabilities that help us stay in touch with friends and family and build

closer relationships. In addition, smartphones can break the boundaries of the region,

narrowing the distance between people. Instant messaging programs such as

Whatsapp and Wechat on smartphones allow people to make video and voice calls

with friends and family for free. People can use these function to break the

geographical restrictions, and real-time interaction with friends and family, in order to

maintain relationship. Smartphone have enhancing people lifestyle, made life easier

and more convenient, especially for young adult, they can update their status in real

time