The Importance of Marketing Communication Factors

THE IMPORTANCE OF MARKETING COMMUNICATION FACTORS

Marketing communication factors is a tool that helps business succeeds in the targeting of their product/services to the audiences. There are various factors which is importance in the marketing of goods/services through communication some of these factors are as follows:

Persuasion: is one of the main factors in marketing communication that enables businesses to engage in the marketing of their products/services to a target audience through buying of their products. And this is one of the most powerful forces in our daily life/businesses that influences majority of our society at large such as politics, legal decision, news, mass media and even advertising etc, are all influenced through the power of persuasion.

The use of this factor on marketing communication has help grown business tremendously through the use of various sources such as television, internet, radio etc all help spread persuasive messages very quickly to the target consumers. Coca-cola organization is a good example of company that uses the persuasive message marketing communication factors in the targeting of customers through the use of television commercial or advertisement shows, creating a goals in mind which is to persuade their target audiences that coke product is the refreshing cola that brings the world together and of which they have different verities that suits every needs such as coke zero, diet coke cherry coke etc.

Goal Directed: goals oriented is an important factors on marketing communication that enable business to creates an objective strategy to the targeting of customers and meeting of their needs in the selling of product, delivering of information and building brands awareness on products/services been offered to the audiences. There are various ways in which goals can be directed on organization products, McDonalds is an example of organization that there prime focus is on the targeting of customers (children) creating happy meal which is targeted at children, small toys are given along with their meals, there goals in mind towards the establishment of their food products is to target more customers through use of various gift offers in order for them to come back for more next time especially on children meals.

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