The Key to Success

There is one word that perfectly describes my first impressions of this module, that being, confusing. So far the seminars have tested the way I think about every day things and have made me realise that the relationship between 2 things have multiple relationships within it, some obvious and some hidden. It forces you to look at things from a different angle or perspective to enable you to understand these complex concepts and relationships more fully. Following this weeks seminar we had to read through case study The Key to Success in Innovation part 2, which to begin with when I read it I didn't take any of it in because the vocabulary was hard to make sense of due to there being so many words that I had never come across before. However, when we went through it as a small group and read it sentence by sentence and took it apart, we began to make some sense of it, and although this is a long process, because this is only the start of the module and people are not familiar with the vocabulary and content, it makes it worthwhile. From this we found that there are multiple existing and hidden relationships between organisations, objects etc. We looked at the whirlwind model and to begin with we struggled to comprehend what it actually meant. However after carefully analysing it we concluded that innovations transform constantly due to peoples preferences, different social groups, outlying factors like a change in legal regulations which are sometimes foreseen and sometimes not. That innovations have to go through so many stages before it is accepted (. That organisations should redefine the problem if someone or a social group finds fault with it and use the criticism to come up with a better product rather than persist with the existing one. To me this module is placing some emphasis on taking advantage of opportunities. Its also suggesting a deeper thought process and placing yourself in a 'thinking place' that isn't necessarily comfortable to try and push new ways of viewing things.

When I was introduced to the word 'Actor-Network' I had little understanding on what it meant, and I am still unsure. The lecture appeared to make sense however having read back through the slides and my notes it has made me feel unsure about it again. At the moment I understand it as 2 or multiple actors are connected by a relationship. But it is not as simple as that because there are other actors within the relationship between the 2 main actors, and within each main actor there is a further network of actors, which suggests it is a complex concept which is why I am not worried at this moment in time that I am still confused. Whilst I am not particularly confident in this module so far I am interested in understanding the new ways of thinking and to explore the different relationships between these 'actor-networks' which I wouldn’t have necessarily considered before. I am hoping that this module will broaden