The Major Similarities Between Inside and Outside Lobbying

The major similarities between inside and outside lobbying

The main similarities between inside lobbying and outside lobbying are that both procedures include speaking with state authorities. The Honest Leadership and Open Governance Act of 2007 control the lobbyists groups and individuals According to Peterson (2013), “It is a mandatory requirement for the lobbyist to be registered and be filling comprehensive details on their activities and expenditure” (p. 230). Thus, the process is controlled by government agencies.Inside campaigning is a demonstration that lobbyists are making and maintaining close relations with strategy makers. An individual involved in campaigning for a politician has to know the intricate details of the business. So, a large part of the lobbyist includes former lawmakers.

On the other hand, outside lobbying is a different method of speaking with public authorities by pressurizing as a means of affecting the administration. The government possess more control over the broadcast press than print media (Peterson, 2013). The Federal Communications Commission has the authority to carry out the regulation. In addition, the Media Corporation currently owns all the main media channels. Other outside lobbying methodologies entail urging individuals to bolster specific politicians and using the media to endorse candidates. Thus, it empowers people from outside campaigning groups to contact their congressman by telephone or email.

Changed Audience from the 1970s and the Availability of Unbiased News

Over time, media audience has changed. The current listeners have rolled out a dramatic improvement from the 1970's to date (Scheufele & Tewksbury, 2007). Patterson (2013) posited that the 1970’s media was controlled by communication systems, which had a huge audience, thus permitting the news to inform many US citizens about various issues. Moreover, the consumers of news have increased with the evolution of media technology. For the present media, “the expansive networks are still the real players, and the audience is smaller with with debilitated influence” (Patterson, 2013, pg. 260). What is more, there are numerous news outlets accessible to the general population today.

Today, most people find news on the internet and social media platforms. The present and new audiences have the choice to pick what they need to listen to on political matters and avoid what the extensive network has to say. However, there are more options in the news currently for individuals to be educated; this was not the case before. With links as an alternative to mainstream media, people can stay informed without listening to radio, watching television, or reading newspapers (Morris, 2005). Such was not the case before. However, it is a bit hard for Americans to get unbiased news in today’s press (Patterson, 2013). The links systems are